Imari Burch

Social Media Strategist and award-winning content creator with 5+ years of experience producing viral short-form content and scaling digital audiences to 3M+ followers. Specializes in strategic storytelling, trend-driven campaigns, and helping brands increase visibility, engagement, and customer traffic.

Social Media Strategist & Content Creator at Freelance / Self-Employed (2019-01 – Present)

Develop and implement social media strategies designed to increase brand awareness and customer engagement for businesses and digital brands.

• Develop and implement social media strategies designed to increase brand awareness and customer engagement for businesses and digital brands.
• Produce high-performing short-form video content for Instagram Reels, TikTok, and YouTube Shorts.
• Manage full content lifecycle including concept development, filming, editing, caption writing, and publishing.
• Design structured content calendars aligned with promotions, campaigns, and seasonal marketing initiatives.
• Utilize analytics and engagement data to refine strategy and maximize reach and conversions.
• Collaborated with major brands including Ray-Ban and Disney on digital marketing campaigns and sponsored content.