J L

Results-driven marketing and business development leader with deep expertise in defense, robotics, and advanced technologies. Proven track record of driving market growth, elevating brand visibility, and accelerating pipeline velocity through structured business development processes and multimillion-dollar capture strategies. Expert in translating complex technologies—including unmanned systems and undersea defense capabilities—into high-impact proposal narratives and target account campaigns that influence buyers and decision-makers.

Trusted partner to executive leadership, integrating market analytics, competitive intelligence, and standard capture methodologies to secure critical contract wins and strengthen competitive positioning.

Independent Marketing Consultant - Pittsfield, MA

(2025)

• Advise startups and regional businesses on go-to-market strategies, brand positioning, and revenue-focused marketing initiatives.
• Design and execute targeted campaigns aligned with business objectives, increasing pipeline visibility and customer engagement.
• Develop scalable marketing and business development frameworks that help early-stage companies establish sustainable revenue streams.

Manager, Customer Engagement – Maritime & Strategic Systems - General Dynamics Mission Systems - Pittsfield, MA

(2023 - 2025)

• Partnered directly with the VP of Strategy & Business Development to define and execute customer engagement and win strategies across multiple defense portfolios.
• Contributed to structured business development processes, including Sibley proposal structures, to align technical solutions to customer evaluation criteria and compliance matrices.
• Led targeting and messaging strategies for key accounts, aligning business development pipelines with marketing campaigns to support high-priority growth initiatives.
• Directed presence at major domestic and international trade shows, leveraging events as strategic forums for customer intelligence gathering and pipeline development.
• Translated complex technologies (unmanned systems, ISR, and integrated mission systems) into clear, compelling customer narratives used throughout the BD lifecycle.
• Delivered actionable competitive intelligence and price-to-win/position-to-win insights that informed strategic executive decisions and capture efforts.

Senior Manager, Marketing & Business Development – Undersea Defense & Autonomous Systems - General Dynamics Mission Systems - Pittsfield, MA

(2017 - 2023)

• Led marketing strategy, product positioning, and early-stage capture development for advanced undersea and autonomous systems supporting national security missions.
• Supported major proposal efforts from qualification through submission, writing and refining technical and management volumes using structured BD methodologies.
• Successfully launched multiple products at global defense events, including DSEI, driving pipeline awareness and customer engagement.
• Developed differentiated messaging that strengthened competitive positioning across a highly technical, multi-billion-dollar portfolio.
• Partnered with cross-functional technical and capture teams to align marketing campaigns with formal business development objectives and customer requirements.

Senior Marketing Manager - Endeavor Robotics - Chelmsford, MA

(2016 - 2017)

• Built and executed a full-scale marketing program supporting the company launch, brand transition, and standalone defense market positioning.
• Managed integrated marketing and business development support efforts, including PR, advertising, trade shows, and corporate branding.
• Developed and maintained a global trade show strategy and calendar, optimizing the budget for maximum customer-facing touchpoints.

Senior Marketing Manager - iRobot Corporation - Bedford, MA

(2006 - 2016)

• Led global marketing campaigns for unmanned ground and underwater systems, driving brand awareness and market penetration into defense and security sectors.
• Represented multiple divisions at 15+ high-stakes events annually, ensuring consistent and effective messaging aligned with active sales and capture pursuits.
• Directed branding and execution across 70+ global trade shows per year, significantly expanding market visibility and generating qualified leads for the sales pipeline.
• Managed the development of marketing collateral and technical brief sheets supporting global sales and distributor networks.
• Partnered with product teams to incorporate customer feedback and mission requirements into product development and innovation roadmaps.
• Oversaw marketing budgets and provided strategic financial guidance and ROI modeling to leadership.
• Negotiated sponsorships and advertising placements to maximize brand exposure.
• Supported the successful launch of the Seaglider UUV, increasing adoption and market awareness.

Exhibit Manager - iRobot Corporation - Bedford, MA

(2006 - 2016)

• Scaled trade show presence from 10 to 70+ events annually to maximize corporate market share.
• Managed a $1M+ budget across marketing and sales initiatives.
• Led the design and execution of exhibit strategy, vendor management, and complex defense-logistics programs.
• Delivered high-impact product demonstrations and technical briefings during key customer engagements.

Bachelor of Arts - Anthropology & Archaeology - Washington University in St. Louis