Independent Marketing Consultant at Independent Marketing Consultant (2025-01 – Present)
- Advise startups and regional businesses on go-to-market strategy, brand positioning, and revenue-focused marketing initiatives.
- Design and execute targeted campaigns aligned to business objectives, increasing visibility and customer engagement.
- Develop scalable marketing frameworks that help early-stage companies establish sustainable revenue streams
Manager, Customer Engagement – Maritime & Strategic Systems at General Dynamics Mission Systems (2023-01 – 2025-01)
- Partnered with VP of Strategy & Business Development to define and execute customer engagement strategy across multiple defense portfolios.
- Led targeting and messaging strategy for key accounts, aligning business development and marketing to support growth initiatives.
- Directed presence at major domestic and international trade shows, strengthening brand visibility and supporting pipeline development.
- Translated complex technologies (unmanned systems, ISR, integrated mission systems) into clear, compelling customer narratives.
- Delivered actionable competitive intelligence that informed strategic decisions and capture efforts.
Senior Manager, Marketing & Business Development – Undersea Defense & Autonomous Systems at General Dynamics Mission Systems (2017-01 – 2023-01)
- Led marketing strategy and product positioning for advanced undersea and autonomous systems supporting national security missions.
- Successfully launched multiple products at global events including DSEI, driving awareness and customer engagement.
- Developed differentiated messaging that strengthened competitive positioning across a highly technical portfolio.
- Supported major proposal efforts, contributing to successful business captures.
- Partnered with cross-functional teams to align marketing campaigns with business objectives and customer needs.
Senior Marketing Manager at Endeavor Robotics (2016-01 – 2017-01)
- Built and executed full-scale marketing program supporting company launch and brand transition.
- Managed integrated marketing efforts including PR, advertising, trade shows, and corporate branding.
- Developed and maintained global trade show strategy and calendar.
Senior Marketing Manager at iRobot Corporation (2006-01 – 2016-01)
- Led global marketing campaigns for unmanned ground and underwater systems, driving brand awareness and market penetration.
- Represented multiple divisions at 15+ events annually, ensuring consistent and effective messaging.
- Directed branding and execution across 70+ global trade shows per year, significantly expanding market visibility.
- Managed development of marketing collateral supporting global sales and distributor networks.
- Partnered with product teams to incorporate customer feedback into product development and innovation.
- Oversaw marketing budgets and provided strategic financial guidance to leadership.
- Negotiated sponsorships and advertising placements to maximize brand exposure.
- Supported launch of the Seaglider UUV, increasing adoption and market awareness.
Exhibit Manager at iRobot Corporation (2006-01 – 2016-01)
- Scaled trade show presence from 10 to 70+ events annually.
- Managed $1M+ budget across marketing and sales initiatives.
- Led design and execution of exhibit strategy, vendor management, and logistics.
- Delivered high-impact product demonstrations and customer engagements.
