Independent Marketing Consultant - Pittsfield, MA
(2025)
- Advise startups and regional businesses on go-to-market strategies, brand positioning, and revenue-focused marketing initiatives.
- Design and execute targeted campaigns aligned with business objectives, increasing pipeline visibility and customer engagement.
- Develop scalable marketing and business development frameworks that help early-stage companies establish sustainable revenue streams.
Manager, Customer Engagement – Maritime & Strategic Systems - General Dynamics Mission Systems - Pittsfield, MA
(2023 - 2025)
- Partnered directly with the VP of Strategy & Business Development to define and execute customer engagement and win strategies across multiple defense portfolios.
- Contributed to structured business development processes, including Sibley proposal structures, to align technical solutions to customer evaluation criteria and compliance matrices.
- Led targeting and messaging strategies for key accounts, aligning business development pipelines with marketing campaigns to support high-priority growth initiatives.
- Directed presence at major domestic and international trade shows, leveraging events as strategic forums for customer intelligence gathering and pipeline development.
- Translated complex technologies (unmanned systems, ISR, and integrated mission systems) into clear, compelling customer narratives used throughout the BD lifecycle.
- Delivered actionable competitive intelligence and price-to-win/position-to-win insights that informed strategic executive decisions and capture efforts.
Senior Manager, Marketing & Business Development – Undersea Defense & Autonomous Systems - General Dynamics Mission Systems - Pittsfield, MA
(2017 - 2023)
- Led marketing strategy, product positioning, and early-stage capture development for advanced undersea and autonomous systems supporting national security missions.
- Supported major proposal efforts from qualification through submission, writing and refining technical and management volumes using structured BD methodologies.
- Successfully launched multiple products at global defense events, including DSEI, driving pipeline awareness and customer engagement.
- Developed differentiated messaging that strengthened competitive positioning across a highly technical, multi-billion-dollar portfolio.
- Partnered with cross-functional technical and capture teams to align marketing campaigns with formal business development objectives and customer requirements.
Senior Marketing Manager - Endeavor Robotics - Chelmsford, MA
(2016 - 2017)
- Built and executed a full-scale marketing program supporting the company launch, brand transition, and standalone defense market positioning.
- Managed integrated marketing and business development support efforts, including PR, advertising, trade shows, and corporate branding.
- Developed and maintained a global trade show strategy and calendar, optimizing the budget for maximum customer-facing touchpoints.
Senior Marketing Manager - iRobot Corporation - Bedford, MA
(2006 - 2016)
- Led global marketing campaigns for unmanned ground and underwater systems, driving brand awareness and market penetration into defense and security sectors.
- Represented multiple divisions at 15+ high-stakes events annually, ensuring consistent and effective messaging aligned with active sales and capture pursuits.
- Directed branding and execution across 70+ global trade shows per year, significantly expanding market visibility and generating qualified leads for the sales pipeline.
- Managed the development of marketing collateral and technical brief sheets supporting global sales and distributor networks.
- Partnered with product teams to incorporate customer feedback and mission requirements into product development and innovation roadmaps.
- Oversaw marketing budgets and provided strategic financial guidance and ROI modeling to leadership.
- Negotiated sponsorships and advertising placements to maximize brand exposure.
- Supported the successful launch of the Seaglider UUV, increasing adoption and market awareness.
Exhibit Manager - iRobot Corporation - Bedford, MA
(2006 - 2016)
- Scaled trade show presence from 10 to 70+ events annually to maximize corporate market share.
- Managed a $1M+ budget across marketing and sales initiatives.
- Led the design and execution of exhibit strategy, vendor management, and complex defense-logistics programs.
- Delivered high-impact product demonstrations and technical briefings during key customer engagements.
