E-Commerce / Product Design Manager at Think Move Chess Academy (2022-12 – 2026-08)
Oversaw comprehensive e-commerce operations and website management across diverse markets, directing digital storefront architecture, online registration processes, product cataloging, pricing strategies, payment gateway integration, and content updates.
- Accelerated annual online revenue by 390% and boosted annual online orders by 137% from 2022 to 2025 through continuous enhancement of the digital purchasing and registration user experience.
- Directed email and SMS marketing campaigns, architected automated customer communication workflows, and facilitated training for staff on website updates, online registration, product setup, pricing, and payment processing, resulting in an increase in average order value from $73 to $142.
- Managed social media presence across Facebook, Instagram, and Google Business profiles, generating and publishing engaging content including posts, videos, reels, events, and announcements to amplify program visibility, drive registrations, and foster customer engagement.
- Engineered and refined customer-facing web pages, program descriptions, product details, site navigation, calls to action, and registration funnels to improve clarity and ease of purchase for families.
- Analyzed website traffic, conversion rates, revenue streams, enrollment figures, customer retention metrics, and user behavior using Microsoft Excel and Squarespace Analytics, generating performance reports and strategic recommendations for leadership.
- Contributed to Search Engine Optimization (SEO) and digital acquisition strategies, which elevated search-generated revenue by approximately 371% over a three-year period.
- Administered the complete lifecycle of B2B agreements for school and community collaborations, encompassing negotiation, structuring terms, coordinating implementation, and managing training on agreement protocols.
- Collaborated with executive and regional leadership on strategic growth initiatives, website optimization projects, market expansion endeavors, marketing strategy development, operational process improvements, and customer experience enhancement.
- Spearheaded end-to-end recruitment and onboarding processes, including candidate interviewing and hiring for entry-level positions, as the workforce expanded from 4 contractors to over 60 employees and contractors; established Indeed as a primary recruitment platform, developed program structures and employee training procedures, and trained management on implementing and upholding standardized training frameworks.
- Cultivated and managed relationships with school administrators, vendors, families, staff, and community partners, coordinating program launches, scheduling, communications, and issue resolution.
VIP Internet Sales at Jim Hudson Toyota (2020-01 – 2020-12)
Managed inbound digital sales leads, conducted customer follow-ups, and maintained CRM records, guiding clients from initial online inquiry through appointment scheduling, vehicle purchase, financing, documentation, and final delivery.
- Leveraged consultative communication techniques and persistent follow-up to cultivate strong customer relationships, stimulate repeat business and referrals, and identify prospective sales opportunities.
Sales Consultant at Mazda of Columbia (2022-10 – 2022-12)
- Advised customers on vehicle selection, pricing, cash and financing options, warranty coverage, and protection plans, while meticulously completing all sales and registration documentation.
Bartender / Server at Mvista (2022-08 – 2023-05)
- Provided high-volume customer service, managed transactions efficiently, addressed guest needs promptly, and prioritized time-sensitive tasks within a demanding, fast-paced environment.
Bartender at Applebee's (2021-07 – 2022-03)
- Delivered exceptional customer service, executed sales transactions accurately, and managed customer orders effectively in a high-traffic, fast-paced restaurant setting.
