Jaciel Keltgen

Experienced executive and policy advisor with strong expertise in marketing, public administration, and healthcare management. Credentialed peer reviewer with published research in marketing and healthcare-related journals. Strong leadership, communication, emotional intelligence (EQ), and intellectual (IQ) skills.

Adjunct Professor, Political Science at Minnesota State College (2021-01 – 2026-12)

Tenured Associate Professor, Business Administration at Augustana University (1999-01 – 2021-12)

Courses include Principles of Marketing, Advertising, Promotions, Healthcare Marketing, Sports Marketing & Management, Personal Selling & Sales Management, Marketing Communications, Branding, Internet Marketing, FYS, Social Media Instructor. In 2016, taught in The Sanford Institute of Philanthropy at Augustana University, a training program focusing on professional selling, relationship development, ethics and legalities of fundraising, effective communication, and cause selling.

Instructor at Augustana University (1997-01 – 1999-12)

Taught marketing courses.

President at Jaciel Keltgen & Associates (1994-01 – 2003-12)

Researched, wrote, designed and directed production of marketing and advertising materials (including web sites) for an array of clients, from computer software developers to a residential facility for the elderly. Primary clients were healthcare organizations and private colleges, universities and seminaries around the country that required attention-getting communications and collateral materials to directly reach niche markets.

Consultant/Director of Marketing at Sullivan, Inc. (1995-09 – 1996-10)

Oversaw all research, marketing, advertising and public relations efforts of national gift and floral wholesaler, including producing catalogs, sales flyers, newsletters and training/product videos.

Director of Families and Schools Together Program at Family Service (1995-03 – 1996-01)

Administered new program to benefit at-risk children and their families, raised funds to support FAST, oversaw the training and placement of teams in schools, coordinated the agency's interactions with collaborative partners, directed all communications efforts within the community and increased awareness of the program and its benefits.

Director of Marketing and Public Information at University of Sioux Falls (1992-07 – 1995-03)

Directed all external image, advertising and public relations efforts of the University. This included researching, drafting and implementing an overall marketing plan; writing, designing and implementing a national, regional and local advertising campaign which won national College Admissions Marketing awards as well as South Dakota ADDY Awards; overseeing the writing, design and printing of all Admissions and Development/Alumni materials; overseeing photography of campus events; managing $150,000 printing and advertising budget; and supervising seven employees.

Freelance Writer at Freelance (1991-01 – 1994-12)

Researched and wrote magazine stories for publications such as VIETNAM, Family Circle, South Dakota Magazine, Dakota Farmer, Eyes on You, In-Fisherman, Advertising Age, Spirit, etc. Researched, wrote and designed advertising and public relations campaigns for business clients and political candidates.

Creative Director at Apple Advertising (1990-08 – 1991-01)

Developed creative concepts for advertising and marketing campaigns, directed art/copywriting departments in carrying out themes, wrote ad copy and advertising/marketing bid proposals, and worked with clients to discern and carry out positioning and communications platforms.

Account Representative/Writer at Apple Advertising (1990-06 – 1990-07)

Designed advertising and marketing campaigns, wrote ad copy and advertising/marketing bid proposals. Contacted area businesses to determine advertising needs (market analysis). Overseeing art spec work and translated client needs to art director.

Chief of Research at Office of the Attorney General (1979-09 – 1981-12)

Directed public relations efforts and acted as office spokesperson for Attorney General. Formulated and issued verbal and written statements to the press and handled requests for information; advised Attorney General on news matters and public perception; researched and wrote all office publications, including the annual report and newsletter for 150-member staff; lobbied during the legislative session for bills written by the Attorney General's Office; represented the Attorney General on boards and commissions; researched and marketed start-up D.A.R.E.

South

Dakota program in law enforcement and educational circles; and coordinated all public relations projects, such as the annual Crime Prevention Poster Contest and Drug Essay Contest for all elementary, junior high and senior high school students and statewide water rights lawsuit.

Chief of Research at Office of the Attorney General (1983-09 – 1989-07)

Directed public relations efforts and acted as office spokesperson for Attorney General. Formulated and issued verbal and written statements to the press and handled requests for information; advised Attorney General on news matters and public perception; researched and wrote all office publications, including the annual report and newsletter for 150-member staff; lobbied during the legislative session for bills written by the Attorney General's Office; represented the Attorney General on boards and commissions; researched and marketed start-up D.A.R.E.

South

Dakota program in law enforcement and educational circles; and coordinated all public relations projects, such as the annual Crime Prevention Poster Contest and Drug Essay Contest for all elementary, junior high and senior high school students and statewide water rights lawsuit.

Associate Editor at Dakota Outdoors (1986-01 – 1988-12)

Wrote a column for a monthly outdoor tabloid newspaper with 6,000 circulation, as well as designed pages, set headlines, edited copy and designed ads on desktop publishing system. Handled all accounting duties and managed database/circulation list.

Reporter, Copy Editor and Night City Editor at Sioux Falls Argus Leader (1981-01 – 1983-12)

Duties varied from general assignment reporting to copy editing. Supervised newsroom and night reporters.

Reporter at United Press International (1979-01 – 1979-07)

Covered the gubernatorial inauguration and 1979 legislative session.

Ph.D. in Political Science – University of South Dakota

M.S. in Journalism and marketing – South Dakota State University

B.A. in Journalism – South Dakota State University