Product Sourcing Specialist & Business Development Consultant
2022 – Present
- Leverage a vetted international network of manufacturers, industrial designers, and engineers to bring high-quality, innovative products to market quickly and cost-effectively.
- Drive product development for brands across action sports, apparel, skincare, and wellness—taking ideas from concept to shelf.
- Conduct in-person factory audits to ensure quality control, ethical labor practices.
- Partner with influencers and early-stage founders to turn product ideas into scalable businesses, managing manufacturing, prototyping, design, and 3PL.
- Led the growth of SkateIQ, the world’s largest skate education platform, by optimizing sourcing operations and marketing strategy to unlock new revenue channels.
- Negotiate contracts delivering 30%+ cost savings and improved production timelines.
Freelance Media Director / Producer
Google, Red Bull, Disney, GAP, Spotify, Free People, Tillys, Burberry, etc. | 2020 – 2024
- Directed, produced, and shot commercial and social content for global brands, working across campaigns with budgets exceeding $100K.
- Managed and produced high-performing media for an influencer with 24M+ followers, contributing to viral content and the successful launch of physical products.
- Worked independently and with crews, adapting to tight timelines and shifting deliverables while maintaining high production value.
Associate Digital Content Producer
Red Bull Media House | 2019 – 2020
- Produced athlete-focused content for YouTube/social media, aligning with brand partnerships.
- Assisted in launching new Red Bull vertical- 3x3 basketball.
- Hired and managed subcontractors, optimizing workflows for post-production efficiency.
