Jackie Lou Buba

Highly resourceful, detail-oriented, and tech-savvy Virtual Assistant with over 9 years of online work experience specializing in general administration, digital marketing, and SEO operations. Proven track record of managing daily workflows, executing content strategies, and optimizing website health. Continuously expanding technical capabilities with recent training and hands-on application in Shopify backend support and strategic sales funnel implementation (including upsell/downsell structures).

Operations Head - EQ DIGITAL

(2016 - 2025)

• Managed end-to-end website health, proactively monitoring WordPress stability, plugin updates, and execution of onsite SEO strategies.
• Handled day-to-day administrative operations, bridging the gap between high-level client strategy and daily task execution.
• Supervised the lead lifecycle by generating verified prospect lists, tracking inquiries, and maintaining follow-up workflows.
• Integrated Shopify backend support and assisted in the deployment of basic marketing sales funnels to support e-commerce client goals.

Project Specialist - SOCIAL MEDIA MANAGEMENT

(2024 - 2025)

• Designed engaging email content, weekly newsletters, and promotional landing pages to support digital marketing campaigns.
• Managed email list building, audience segmentation, and automated campaign tracking via Mailchimp.
• Drafted, edited, and scheduled weekly content and digital assets across multi-channel campaigns.
• Researched and connected with niche bloggers and key influencers for digital outreach.

SEO & Web Assistant (Part-Time) - CONTINENTAL CHIMNEY

(2024 - 2024)

• Created and published SEO-optimized blog content aligned with keyword strategies and audience targeting.
• Conducted regular technical audits to ensure error-free blog formatting and optimal SEO health.
• Built backlinks through personalized email outreach to target high-authority websites.

Project Manager - RAFITI MEDIA

(2024 - 2024)

• Managed video production timelines and coordinated a cross-functional creative team (editors, scriptwriters, researchers).
• Oversaw the central content calendar, task assignments, and revisions to maintain publishing consistency.
• Ensured compliance with YouTube optimization best practices (metadata, titles, and tags).

General Administrative Assistant - TRUFAST TREE SERVICE

(2020 - 2021)

• Created, formatted, and maintained comprehensive spreadsheets to track critical project data.
• Ensured rigorous data accuracy and consistency across shared digital documents.
• Provided proactive, reliable administrative support with minimal management supervision.

Bachelor of Secondary Education - Mindanao State University (2006 - 2006)