Jacob Crane

Brand strategist and creative director with 7+ years designing identity systems and 3+ years leading in-house creative teams. Founded a productized brand studio serving independent professionals across the country. Built and scaled a creative department from zero for a 500-person, multi-location service network. Hands-on across strategy, art direction, copy, and web.

Founder & Creative Director at Regal Marketing (2023-01 – Present)

Founded and run Regal Marketing, a brand and marketing studio offering productized identity and campaign services for independent professionals

• Lead client discovery sessions to define four brand pillars (values, audience, voice, style), then produce full brand buildouts including palette systems, typography, marketing collateral, signage, and web
• Developed productized service lines including Style Carts (complete brand identity packages) and Listing Packages (full launch campaigns spanning flyers, brochures, digital magazines, landing pages, video, and email)
• Built template libraries and HTML/CSS production pipelines enabling high-volume output with brand-level consistency
• Manage client relationships, creative direction, and production end-to-end

Brand & Content Director (Independent Contract) at Auker Group (2024-01 – Present)

Lead all brand, content, and social strategy for a luxury boutique team

• Built and enforce brand governance including voice guidelines, terminology standards, and typography system
• Manage content production and scheduling across Instagram, Facebook, Tik Tok and LinkedIn using data-driven hooks
• Oversee email marketing, community management, and inbound creative operations

Director of Marketing at Keller Williams (multi-office in Southern California) (2023-01 – Present)

Built and led an in-house creative department from zero, serving three locations and nearly 500 independent professionals

• Managed a team of 5 creatives across print, digital, and web production
• Developed comprehensive brand systems, style guides, and templated asset libraries ensuring visual consistency at scale
• Designed and built company websites and individual professional sites aligned with a unified brand architecture
• Consulted on brand positioning, creative direction, and growth strategy for individual clients within the network
• Delivered recurring workshops on brand building, marketing systems, and social strategy

Documentary film production and international outreach program – University of the Nations

High School Diploma in Journalism and photography focus, Adobe certifications – Lake Havasu High School