Executive Director - Opal on Hermitage - Tallahassee, FL
(2026)
Directed daily operations for an assisted living community, with accountability for resident care, staffing, compliance, occupancy, financial performance, and family satisfaction.
- Reorganized scheduling and department accountability, implementing tighter labor controls and mandatory meal breaks to reduce unnecessary overtime while maintaining coverage.
- Rebuilt the sales and outreach function, strengthened the move-in pipeline, and advanced private-pay revenue strategies during a critical occupancy recovery period.
- Led corrective action involving incident response, medication-management concerns, elopement prevention, staff education, and survey-readiness documentation.
- Renegotiated vendor costs and drove resolution of significant facility issues involving transportation, kitchen equipment, utilities, and life-safety hazards.
Executive Director - The Residence at Oak Grove - Thomasville, GA
(2024 - 2025)
Led a full-scale turnaround of a struggling assisted living community, replacing a high-turnover environment with a high-performing, values-driven culture.
- Raised census from approximately 40 to 66 in fewer than 90 days while restoring community reputation and referral confidence.
- Implemented leadership coaching, accountability structures, and standardized procedures across departments, improving survey readiness and daily operations.
- Managed budgeting, staffing plans, compliance, quality assurance, and vendor relationships while improving resident services and operational efficiency.
Clinical Care Liaison Manager - Home Health - Covenant Care - Tallahassee, FL
(2025 - 2026)
- Cultivated referral networks with hospitals, assisted living communities, physicians, and outpatient providers across the Florida Panhandle.
- Partnered with clinical teams and discharge planners to support smooth patient transitions and strong outcomes.
Director of Business Development - PestShare - Remote / National
(2022 - 2025)
- Developed and led national expansion strategy in a conservative, tradition-based industry.
- Drove 275% revenue growth and introduced bundled service technology into senior living and property-management markets.
- Supported Series A/B fundraising with pitch materials, sales data, and investor communications.
Director of Sales and Marketing - Charter Senior Living of Thomasville - Thomasville, GA
(2021 - 2022)
- Reinvigorated community marketing and sales efforts, boosting occupancy by 36% in less than one year.
- Helped lead the transition from Southern Pines Senior Living to Charter Senior Living while preserving census and strengthening referral relationships.
- Improved tour-to-move-in conversion through education-based selling, trust-building, and consistent follow-up.
Director of Business Development - Turning Point Hospital - Moultrie, GA
(2017 - 2021)
- Built and led a regional outreach team that set all-time records in admissions, average daily census, and length of stay.
- Forecasted payer trends and secured new contracts with Humana, Amerigroup, and CareSource.
- Led transparent communication with families, clinicians, referral partners, and executive leadership.
Marketing Representative - Turning Point Hospital - Moultrie, GA
(2015 - 2017)
- Expanded hospital and community referral relationships across South Georgia, North Florida, and South Alabama.
- Developed targeted outreach initiatives that increased awareness, referrals, and admissions.
