Jae Mi Cracolici

UX & Digital Strategy Consultant at Hu-X (2026-07 – Present)

Standardized enterprise-wide visual consistency by engineering a modular UI component library in Figma, incorporating design tokens, variants, and auto-layout structures to establish a single source of truth for a B2B platform.
Resolved systemic usability and accessibility blockers by conducting comprehensive heuristic evaluations and WCAG 2.1 AA audits, delivering an actionable strategic roadmap that eliminated visual inconsistencies across key user journeys.
Optimized user navigation and responsive layouts by analyzing behavioral analytics to resolve a 90% homepage bounce rate, translating quantitative drop-off metrics into clear layout, typography, and visual-hierarchy decisions.
Secured sprint-by-sprint client sign-off and stakeholder alignment by presenting responsive prototypes and detailed design rationales directly to executive leadership.

Account Executive & Digital Strategy Lead at Department of the Air Force (2020-02 – 2022-01)

Drove a 23% increase in engagement rate by executing ongoing A/B tests on creative assets and redesigning targeted distribution strategies based on quantitative audience behavior data.
Safeguarded institutional visual identity across web, social, and print channels by authoring, curating, and quality-controlling multimedia assets—including digital signage, web graphics, and video scripts—in close collaboration with visual design teams.
Delivered concurrent multi-channel initiatives under strict federal deadlines by managing account workflows across a portfolio of 25+ accounts, coordinating seamlessly between leadership, military personnel, and external vendors.

Executive Assistant at Multicultural Center of the South (2017-08 – 2019-10)

Expanded digital reach with a 30% increase in web traffic by directing site architecture overhauls, usability optimizations, ongoing CMS updates, and search engine optimization (SEO) enhancements.
Strengthened organizational community engagement and event execution by coordinating digital and operational touchpoints across 100+ external donors, civic sponsors, and partner organizations.

UI/UX Designer at Parks & Recreation

Elevated contrast accessibility by 40% by executing a comprehensive mobile UI redesign strictly adhering to WCAG 2.1 AA and Section 508 contrast and interaction guidelines while safeguarding the established brand identity.
Validated frictionless user workflows for diverse audiences by moderating usability testing sessions and auditing assistive technology interactions to eliminate interface navigation barriers.

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