James Medina

Results-driven Senior Art Director with 17+ years of experience specializing in entertainment, streaming, and brand design. Proven expertise in key art creation, out-of-home (OOH) advertising campaigns, and multi-platform digital content for major studios and networks including Netflix, Disney+, Apple TV+, Amazon Prime, Showtime, and Hallmark Channel. Demonstrated ability to lead cross-functional design teams and deliver polished creative work from concept through production across broadcast, digital, print, and experiential media.

Freelance Volunteer Designer - Beacon of Life Foundation

(2025-01)

• Redesigning the organization's website to improve UX/UI experience and strengthen visual brand identity.
• Developing event graphics and promotional materials for an upcoming fundraising campaign.

Freelance Designer - Treatment and Design

(2024-01)

• Executing WordPress site redesigns and producing social media content assets for multiple clients.
• Designing event graphics, marketing collateral, and promotional materials on a project basis.

Senior Art Director - Eclipse Advertising

(2021-06 - 2023-12)

• Created compositing and visual design for streaming content stills distributed for Netflix and Disney+ campaigns.
• Led a design team in executing a large-scale Showtime network branding initiative.
• Produced key art for original series and films on Apple TV+ and Amazon Prime Video.
• Supported production of out-of-home (OOH) promotional designs for Disney+ marketing activations.
• Designed integrated cross-channel campaign for Disney/Panda Express across web, social media, and in-store point-of-sale materials.
• Developed new business pitch decks and HTML marketing email campaigns for agency growth initiatives.

Senior Designer - Hallmark Channel / Crown Media

(2008-01 - 2021-12)

• Designed and retouched key art for on-air promotions and integrated marketing applications across broadcast and digital.
• Produced large-scale out-of-home (OOH) advertising campaigns, trade show booth graphics, and live event materials.
• Developed DVD and consumer goods packaging from initial concept through pre-press and production.
• Created print promotional materials and consumer product packaging for licensing and retail distribution.
• Executed UI visual design for brand web properties and HTML email marketing campaigns.

Production Artist & Key Art Designer - Big Picture Group Advertising

(2007-01 - 2008-12)

• Designed print collateral for television and theatrical advertising campaigns.
• Created key art for TV and theatrical client releases from concept through final delivery.
• Managed web production workflows and prepared digital assets for multi-platform distribution.

Bachelor of Arts - Communication Arts - Otis College of Art and Design

Associate of Arts - Computer Graphics - Antelope Valley College