James Roderer

Executive producer with 25+ years creating broadcast, digital, and experiential work for major brands. Leads integrated production teams, builds in-house capabilities, manages complex budgets, and helps great creative ideas make it to the finish line. Trusted by agency leaders, creatives, and clients across CPG, automotive, telecom, and pharma.

Freelance Executive Producer - DOGTAILS MEDIA LAB LLC

Lead end-to-end production for national campaigns, working directly with agencies, brand teams, and production partners.

• Produced broadcast and digital work for RAM Trucks, Sprint, MetroPCS, Bridgestone Golf, TruGreen, MARS, and Frito-Lay.
• Step in on complex shoots that need experienced, calm leadership.
• Known for practical solutions, steady momentum, and creative clients feel good about.

SVP, Director of Integrated Production - PUBLICIS - Dallas, TX

Led integrated production and creative services for a major agency portfolio; managed teams of up to 25 across broadcast, digital, print, and content.

• Built and led an in-house production group that wrote, directed, and produced TV spots and web films—reducing outside-production costs and speeding turnaround.
• Oversaw production for BMW, Sara Lee, Nestlé, Denny's, ServiceMaster, and GlaxoSmithKline.
• Partnered with creative leadership from early concept through final delivery.
• Hired, mentored, and developed producers, business managers, and creative-services staff through multiple growth periods.

Producer / Director, A/V Production - KETCHUM ADVERTISING - San Francisco, CA

Produced work for telecom, packaged-goods, and technology clients.

• Created films for new-business pitches that helped bring in agency wins.
• Learned the integrated-production model that shaped the leadership roles that followed.
• Partnered with account teams to turn strategy into clear, compelling stories.

Executive Producer - SMASH FILMS - Hollywood, CA

Founded and ran an independent production company.

• Produced music videos, commercials, and live events with lean teams and tight budgets.
• Worked directly with artists, directors, and creative talent.
• Built a lasting ability to deliver strong work with limited resources.

Manager, A/V Services - OGILVY & MATHER - Los Angeles, CA

Started an advertising career in creative services at Ogilvy.

• Learned the craft of 30- and 60-second spots from experienced creatives and producers.
• Managed day-to-day creative-services operations.
• Built the production and operational foundation that has guided the career since.

B.A. - Communications, Film & TV Production - Chapman University

Communications - Marymount College