Chief Marketing Strategist - MOVE Marketing Agency
(2026-01)
- Lead strategic marketing and commercial initiatives for hospitality brands, specializing in luxury, lifestyle, boutique, and independent hotels.
- Develop integrated marketing strategies aligned with revenue goals across leisure, transient, group, and food & beverage segments.
- Oversee multi-channel marketing campaigns including digital advertising, SEO/SEM, CRM, social media, partnerships, PR support, and experiential activations.
- Create data-driven marketing frameworks utilizing analytics, audience insights, and performance reporting to optimize ROI and campaign effectiveness.
- Direct luxury-focused brand storytelling initiatives designed to strengthen guest engagement and elevate brand perception across competitive markets.
- Lead website strategy, content development, and digital optimization initiatives to improve conversion, direct revenue performance, and online visibility.
- Develop AI-powered hospitality marketing solutions, including the AI Hotel Visibility System™, designed to improve hotel discoverability and recommendation confidence across AI-driven search and recommendation platforms.
- Guide hospitality clients in adapting to emerging digital trends, evolving traveler behaviors, and next-generation marketing technologies.
- Manage agency partnerships, creative vendors, photographers, influencers, and media collaborations to ensure brand consistency and campaign execution.
- Create and implement experiential marketing concepts, local partnerships, and cultural programming to drive incremental revenue and destination relevance.
- Support hotel repositioning and rebranding initiatives through strategic marketing planning, luxury audience targeting, and enhanced digital presence.
Area Director of Sales & Marketing - Kimpton Hotels & Resorts, IHG
(2018-01 - 2025-12)
Led multi-property sales and marketing strategy across a portfolio of boutique luxury hotels, driving top-line revenue growth, market share, and brand positioning in highly competitive urban markets.
- Developed and executed integrated marketing strategies spanning digital, social, PR, partnerships, and experiential programming to elevate brand visibility and demand generation.
- Directed and mentored on-property sales, catering, and marketing teams; established performance KPIs, forecasting models, and accountability frameworks to exceed revenue targets across transient, group, and F&B segments.
- Spearheaded high-impact partnerships and local activations (music, culinary, cultural programming) to drive incremental revenue and enhance guest engagement.
- Strengthened brand storytelling and differentiation through content strategy, website optimization, and on-property experiences aligned with Kimpton's lifestyle positioning.
- Leveraged data analytics, CRM insights, and emerging platforms to enhance targeting, personalization, and campaign performance.
- Received IHG Excellence Award 2025
Director of Sales & Marketing - Westin Long Beach
(2012-01 - 2018-12)
- Direct the development, maintenance and execution of hotel's sales and e-commerce strategies, ensuring business objectives and revenue goals are met.
- Monitor brand and vanity website performance, digital campaigns and online reputation management.
- Supervise the sales, marketing, convention services and reservation teams.
- Awarded Top DOSM Award 2016 - Interstate Hotels & Resorts
Director of Sales & Marketing - Copley Square Hotel, Boston - Boston
(2009-01 - 2012-12)
Rebranded and repositioned the hotel from limited service to an upper upscale luxury property
- Design, implement and execute hotel's sales and marketing plan.
- Analyze dynamic market trends and identify opportunities to grow market share in specific segments and achieve full revenue maximization.
- Develop and administer hotel's marketing efforts including website design, SEO/PPC, digital and social media management, collateral design and marketing database maintenance.
Sales and Marketing Leadership (Multi-property) - Seaport Hotel & Seaport World Trade Center, Soho & Tribeca Grand New York, Hyatt Regency New Orleans - New York, New Orleans
(1999-01 - 2009-12)
