Jashwanth Srinivas

Sr. eCommerce Merchandiser with 8+ years across digital retail, site merchandising, online marketing, content, category analytics, and customer experience. At Amazon, owned seasonal campaigns, promotions, product presentation, catalog quality, search and browse optimization, competitive analysis, and conversion initiatives across approximately 15 categories, contributing to 20% category sales growth.

Used Adobe

Analytics, Google Analytics, Excel, and WebLab A/B testing to translate site and customer data into actions that improved product-selection efficiency 25%, repeat purchases 15%, user interaction 25%, and organic traffic 50%. Experienced partnering with Merchandising, Planning, Marketing, Creative, Content, Product, and Web Development teams in fast-paced environments.

Business Communications Analyst (Intern) | Digital Content Analytics - Supreme Court of Ohio - Columbus, OH

(2026-01 - 2026-05)

• Analyzed traffic, engagement, customer behavior, and drop-off across 5+ digital platforms in Google Analytics 4, identifying content and journey improvements that increased outreach coverage approximately 25%.
• Monitored 4–5 site KPIs through weekly reviews, reducing content revision cycles approximately 20% and translating findings into actionable content priorities.
• Coordinated public-facing digital content through planning, approval, publication, QA, and optimization; presented Power BI findings and recommendations to stakeholders.

E-commerce Business Analyst (Category Lead) | Senior Site Merchandiser - Amazon Development Centre India Pvt. Ltd. - Bengaluru, India

(2022-08 - 2024-09)

• Owned site-merchandising strategy and execution across approximately 15 categories, optimizing homepage modules, websets, category pages, brand content, PLPs/PDPs, product ranking, placement, and digital shelf presentation to contribute to 20% category sales growth.
• Executed seasonal updates, campaigns, and promotional plans across 5 major retail events, including Prime Day and Great Indian Festival, coordinating Marketing, Merchandising, Planning, Creative, Product, Engineering, Supply Chain, and vendors.
• Merchandised products through ranking, placement, boosting and de-prioritization decisions based on brand priorities, inventory, pricing, traffic, conversion, customer behavior, and sales performance.
• Maintained and audited product data across naming, imagery, descriptions, attributes, pricing, availability, inventory, categorization, keywords, and launch readiness; resolved content and display defects within deadline-driven workflows.
• Optimized on-site search, taxonomy, browse paths, PLP filters, facets, sort rules, attributes, and search terms to improve discoverability and close customer-journey friction points.
• Developed a Buying Guide and product-recommendation experience with Product, Design, and Engineering, improving selection efficiency 25% through feature-benefit comparisons, cross-sell logic, and customer-focused storytelling.
• Designed and executed Amazon WebLab A/B tests for layouts, content hierarchy, recommendations, product placement, and promotions, increasing total units sold 0.42% and Tier-1 product sales 0.09%.
• Analyzed conversion, engagement, traffic, AOV-related basket behavior, inventory, and sales performance using Adobe Analytics and Excel; delivered weekly scorecards, monthly/quarterly reviews, and actionable recommendations to leadership.
• Improved repeat purchases 15%, user interaction 25%, and organic traffic 50% in 5 months through targeted promotions, SEO, product-content optimization, recommendations, and customer-segment insights.
• Shopped competitive sites and monitored industry trends, presentation standards, pricing, assortment, and promotional tactics to identify emerging best practices and site-enhancement opportunities.

Marketing Manager | eCommerce Content and Brand Experience - Sienna ECAD Technologies Pvt. Ltd. - Bengaluru, India

(2022-04 - 2022-08)

• Led B2B website content, product positioning, storytelling, SEO, and competitive benchmarking, translating product and customer insights into prioritized site improvements.
• Coordinated Product, Creative, Content, and Technology teams to strengthen brand consistency, product information, site discoverability, and lead generation.

Digital Business Analyst | Site Merchandising and eCommerce Analytics - Hiveminds Innovation Marketing Solutions - Bengaluru, India

(2021-08 - 2022-08)

• Analyzed traffic, shopping behavior, search, content, and conversion across WordPress and Shopify client environments using GA4, GTM, Google Ads, and Microsoft Clarity; provided weekly site recommendations.
• Increased organic traffic approximately 30% and priority keyword rankings 10% through keyword, competitor, content, and SEO analysis.
• Conducted site audits and partnered with developers to resolve 15+ navigation, crawl, content, and technical issues, improving page-load speed 18% and supporting conversion-focused UX.

Business Insights Analyst | D2C eCommerce and Customer Analytics - Licious – Multi-Channel Consumer Retail - Bengaluru, India

(2018-05 - 2020-08)

• Analyzed acquisition, conversion, retention, repeat purchase, assortment, promotions, and customer-journey KPIs using SQL, Excel, CleverTap, and WebEngage, increasing acquisition 12% and retention 18%.
• Developed segmented email, push, SMS, coupon, subscription, and abandoned-cart initiatives, sustaining an 82% repeat-purchase rate and improving cart recovery 13%.
• Monitored campaigns and channel performance, reaching 6,300 monthly subscribers, exceeding target 23%, and improving re-engagement conversion 3%.

Technical Support Analyst | Customer Experience SME - First Source Solutions Ltd. – Foxtel Account - Bengaluru, India

(2014-11 - 2017-05)

• Resolved complex customer and digital-service issues across 300+ cases while maintaining 95%+ satisfaction; coached approximately 5 representatives on quality, prioritization, and escalation.

M.S. - Business Analytics - University of Dayton (2026-05)

Executive MBA - Marketing - Dayananda Sagar University (2023-11)

Bachelor of Commerce - Corporate Finance and Cost & Management Accounting - GITAM University (2021-09)