Jasmine Floyd
Journalist | Public Relations
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About
Helped execute PR campaigns through targeted pitching, media outreach, and press materials, generating 4.41B earned media impressions for public health initiatives Served as Acting PR Director during leadership leave to lead client meetings, oversee social media outreach, and manage media monitoring reports Managed influencer outreach and campaign logistics by identifying brand ambassadors, negotiating contracts, and directing collaborations from onboarding to completion
Experience
Public Relations Manager - M&C Communications - Denver, CO
(2024-02 - 2026-05)
- Helped execute PR campaigns through targeted pitching, media outreach, and press materials, generating 4.41B earned media impressions for public health initiatives
- Served as Acting PR Director during leadership leave to lead client meetings, oversee social media outreach, and manage media monitoring reports
- Managed influencer outreach and campaign logistics by identifying brand ambassadors, negotiating contracts, and directing collaborations from onboarding to completion
- Secured top-market broadcast placements for the award-winning Saving Lungs Behind the Chair campaign, featuring 11Alive News and reaching 1.9M viewers
Hospitality Reporter - South Florida Business Journal - Miami, FL
(2022-07 - 2023-06)
- Covered tourism trends, cruise expansions, restaurant openings, and major commercial real estate developments across South Florida, publishing 15 stories weekly
- Built relationships with executives, developers, business owners, and local officials to expand source networks, secure exclusive interviews, and break industry news
- Used public records, market research, and economic data, including hotel occupancy, airport traffic, and tourism spending trends
Litigation Reporter - ALM Media | Daily Business Review - Miami, FL
(2021-03 - 2022-07)
- Covered South Florida state and federal courts, reporting on high-profile cases, major rulings, multi-million-dollar verdicts, and litigation trends
- Reviewed court filings, depositions, and legal records to track case developments and simplify complex litigation under tight deadlines
- Built relationships with attorneys, judges, and legal sources to secure interviews, gather insight, and strengthen legal coverage
- Reported on developments in commercial bankruptcy, premises liability, personal injury protection (PIP), and other key legal issues across South Florida
Education
Bachelor of Arts - Mass Communications - Savannah State University
