Senior Account Manager - BDA, Inc. - Remote
(2017 - 2026)
Owned partnership strategy, creative development, and full-cycle delivery across a portfolio of Major League Baseball clubs and corporate sponsors, operating under exclusive rights to co-branded merchandise produced with club marks.
- Generated close to $50M in sales by converting one-off transactional merchandising production into exclusive, full-calendar partnerships with MLB clubs, including the Baltimore Orioles and Houston Astros.
- Tripled personal production from a $1.9M goal across eight accounts to $6 million across three marquee clubs, concentrating on deepening club relationships while expanding account value over tenure.
- Grew the Baltimore Orioles from a $50K account to $1.5M in a single season and scaled the Houston Astros from $250k to $3.5M by capturing the majority of club promotional budgets.
- Ranked in BDA's top sales tier and qualified for the annual top performer trip in six of seven eligible years.
- Extended club relationships into the sponsorship base by capitalizing on exclusive rights for co-branded merchandise to become the primary channel for clubs and partners licensing their marks.
- Advised club corporate partnership departments on activation strategy, demonstrating how out-of-stadium merchandise programs strengthen sponsor renewals.
- Built in-market sponsor programs across Houston, Baltimore, and St. Louis, carrying activation beyond the ballpark to drive brand affinity in the community.
- Collaborated with club marketing teams to shape the overall team marketing strategy, creating theme nights, giveaways, and a season-long promotional calendar that maximized fan experience while driving portfolio sales.
- Delivered 35-plus promotional dates per club each season, while coordinating end-to-end design and delivery of promotional product, including overseas manufacturing, logistics, and time-sensitive in-stadium arrival.
- Rescued at-risk giveaway dates by rebuilding sourcing, production, and delivery plans midstream after overseas factories and DDP freight failed to meet project milestones.
- Widened account margin from 20 to 40 points on exclusive business while stewarding account relationships through a new procurement regime's vendor review.
Director, Promotions and Special Events - Colorado Rockies Baseball Club - Denver, CO
(2006 - 2017)
Owned promotions, special events, and branding for this MLB club, directing $3 million in annual budgets while building a team that grew from nearly nonexistent to seven full-time and additional seasonal employees.
- Created foundational processes and performance expectations for the team, promoting employees from game-day and mascot roles into coordinator and manager positions to build a leadership structure that outlasted tenure.
- Established full-scale promotions and special events operations while co-creating non-traditional revenue streams, from ballpark concerts to outdoor hockey, to diversify the off-season calendar while building community around the park.
- Directed the signature event portfolio across Opening Day, postseason, and All-Star programming, plus Rockies Charities events supporting $25 million in grants.
- Drove $1M in incremental ticket revenue and nearly $3.5M in concessions growth by creating audience-specific programming in "The Rooftop," a 38,000-square-foot destination space previously underutilized.
- Launched the ballpark's first major stadium concert with the Zac Brown Band and the NHL Coors Light Stadium Series, which sold 40,000 and 48,000 tickets, respectively, and ushered in a new era of events in Coors Field.
- Produced Battle on Blake Street, an outdoor college hockey event that drew 30,000 spectators, with an additional five sold-out Skate Days on ice time repurchased from the NHL.
Assistant Director, Manager, and Coordinator, Promotions - Colorado Rockies Baseball Club - Denver, CO
(2001 - 2006)
- Advanced through three roles while owning the mascot program, seasonal staffing, capital projects, promotions budgets, and in-game entertainment before taking on a leadership role building out marketing and promotions.
- Co-founded Faith Day, a post-game concert that became a top-five attendance date on the annual schedule with 30,000 fans remaining after the final out.
- Introduced group sales anthem opportunities generating more than $100k in annual club revenue while creating fundraising for local schools and organizations.
