Jason Nowak
Creative Technologist | AI Creative Director | Marketing Automation Specialist
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About
Creative technologist with over 30 years of experience bridging the commercial web, digital publishing, enterprise marketing automation, and AI-native media production. Adept at connecting creative and technical work through generative AI, visual storytelling, rapid prototyping, and marketing automation to build end-to-end creative systems.
Experience
Founder & Creative Director at UFO Studios (1987 – Present)
- Spearhead an independent multimedia studio producing AI-driven film, music, and interactive media, generating 1M+ organic views.
- Architect multi-model production workflows integrating generative imagery, audio, and traditional video editing software.
- Design and prototype cross-platform interactive experiences (UFO ONE, SIGNAL) across Apple ecosystems.
- Direct multi-minute film and music projects, blending archival documentary aesthetics with modern generative AI.
Senior Marketing Automation Specialist at TruStage (2021-11 – 2025-07)
- Orchestrated large-scale lifecycle campaign automation utilizing Salesforce Marketing Cloud (SFMC) for a major enterprise financial services organization.
- Introduced emerging AI tools into workflow experimentation to improve creative and operational efficiency.
- Leveraged customer-behavior analytics to optimize cross-functional campaigns, driving higher engagement metrics.
- Bridged communications between technical, creative, and analytics teams to deploy complex marketing automation solutions.
Digital Marketing Operations Lead / Associate Editor at Reader's Digest (2006-03 – 2021-11)
- Produced high-volume digital campaigns reaching 50M+ subscribers per month across flagship properties like Taste of Home and Family Handyman.
- Directed creative production, SEO strategy, and brand alignment during a period of rapid digital transformation.
- Trained teams on emerging digital tools, content management systems (CMS), and web design best practices.
Lead Web Designer / Art Director at Inwave Internet (1995-09 – 2006-05)
- Designed and hand-coded (HTML/CSS) over 300 custom websites for regional business clients.
- Developed integrated marketing campaigns spanning web, print, video, SEO, and brand identity.
Education
Bachelor of Arts (BA) in Art and Electronic Media – University of Wisconsin-Whitewater (1997-08)
