Senior Analyst, Growth Innovation Analytics — Corporate Finance & Strategy at Boston Consulting Group (BCG) (2025-04 – Present)
Senior Analyst role focused on growth innovation analytics and corporate finance strategy
- Identified $100M+ in new market opportunities for a $130B Fortune 500 client by leading the GTM strategy, market sizing, and investment roadmap across 12 adjacent verticals, shaping the 3-year commercialization plan adopted by leadership.
- Partnered with BCG Partners on client development and account growth — supported pitch materials, contributed to scoping and selling new workstreams, and managed analyst pods across 10+ engagements to deliver against partner commitments.
- Led GTM and market entry strategy for a Fortune 500 consumer brand entering 3 new product categories. Analyzed 10K+ datasets to define ICP segments, mapped retail and partner ecosystems, and designed the demand generation playbook that lifted pipeline conversion.
- Built the customer segmentation and sales enablement playbook for a PE-backed healthcare acquisition, synthesizing 5K+ customer reviews into ICP definitions, value propositions, and lifecycle triggers — adopted as the commercial team's post-close playbook.
- Advised customer engagement and retention strategy for a crypto client, built the KPI framework (reach, engagement rate, sentiment, community growth) and recommended the engagement strategy used to drive positioning and customer growth. Ran audience analysis to support customer engagement targets.
- Built and shipped a Tableau + GenAI analytics product end-to-end tracking $23B+ in green-tech investment flows. Scoped requirements, managed rollout, and mentored junior analysts — the tool became a reusable asset driving account expansion.
- Mentored 4 junior analysts across multiple engagements, building reusable analytical frameworks and case-study materials that became standard onboarding resources for new hires in the practice.
Analyst, Growth Innovation Analytics — Corporate Finance & Strategy at Boston Consulting Group (BCG) (2022-08 – 2025-04)
Analyst role in Growth Innovation Analytics supporting corporate finance and strategy initiatives
- Identified $100M+ in new market opportunities for a $130B Fortune 500 client by leading the GTM strategy, market sizing, and investment roadmap across 12 adjacent verticals, shaping the 3-year commercialization plan adopted by leadership.
- Partnered with BCG Partners on client development and account growth — supported pitch materials, contributed to scoping and selling new workstreams, and managed analyst pods across 10+ engagements to deliver against partner commitments.
- Led GTM and market entry strategy for a Fortune 500 consumer brand entering 3 new product categories. Analyzed 10K+ datasets to define ICP segments, mapped retail and partner ecosystems, and designed the demand generation playbook that lifted pipeline conversion.
- Built the customer segmentation and sales enablement playbook for a PE-backed healthcare acquisition, synthesizing 5K+ customer reviews into ICP definitions, value propositions, and lifecycle triggers — adopted as the commercial team's post-close playbook.
- Advised customer engagement and retention strategy for a crypto client, built the KPI framework (reach, engagement rate, sentiment, community growth) and recommended the engagement strategy used to drive positioning and customer growth. Ran audience analysis to support customer engagement targets.
- Built and shipped a Tableau + GenAI analytics product end-to-end tracking $23B+ in green-tech investment flows. Scoped requirements, managed rollout, and mentored junior analysts — the tool became a reusable asset driving account expansion.
- Mentored 4 junior analysts across multiple engagements, building reusable analytical frameworks and case-study materials that became standard onboarding resources for new hires in the practice.
Startup Scout & Market Research Analyst (Summer Fellow) at Carao Ventures (2021-06 – 2021-08)
Summer fellowship focused on startup sourcing and market research in LatAm
- Built the LatAm sourcing and qualification framework used to evaluate 50+ early-stage startups, creating the repeatable top-of-funnel process adopted by the partner team.
- Led founder relationship building and outbound scouting across LatAm — designed the cold outreach process, cultivated relationships with 50+ founders, and rebuilt the CRM workflow in Infinity to improve pipeline visibility.
- Supported diligence on multiple early-stage investments, analyzing GTM motion, CAC/LTV economics, and competitive positioning. Memos contributed to final investment committee decisions.
Founder at Handies Gloves (2020-04 – 2020-12)
Founded and operated a direct-to-consumer brand in the disposable gloves category
- Founded and ran a DTC brand in the disposable gloves category, testing positioning, pricing, creative, and channel mix through A/B experiments to identify a profitable niche and build a repeatable customer acquisition model.
Market Research & Innovation Strategy Analyst — Strategy & Innovation at Ernst & Young (EY) (2020-02 – 2020-08)
Analyst role focused on market research and innovation strategy
- Advised a $5M diversification strategy for a Costa Rican conglomerate, translating competitive and market analysis into three GTM entry scenarios adopted by the executive team.
- Co-led a $14M government bid against 4 Big Four competitors, coordinating legal, sustainability, and strategy workstreams into the winning proposal.
