Client Solutions Manager at Meta (2024-10 – 2025-08)
- Lead Meta's strategic partnership with SHEIN — Meta's largest global marketplace client ($2B+ annual media investment), driving full-funnel growth across Meta.
- Drive SHEIN's rapid GMV growth and new app user acquisition across Meta's full ecosystem — Facebook, Instagram, and WhatsApp— on Web, Android, and iOS.
- Drive measurable ads ROI improvements across catalog, Dynamic Ads, Product Extension, signal & measurement (Pixel, CAPI/SDK/AEM/SKAN), Creative (GenAI), and Creative Marketplace API adoption.
- Design and lead Alpha & Beta tests for emerging ad products (Partnership Ads, WhatsApp, Shop With) — running creative A/B and Conversion Lift studies, translating results into product adoption and incremental media investment.
- Partner with global cross-functional teams across the US & Singapore — product, engineering, BD, and Data Science — to optimize SHEIN's performance on Meta.
Advertising Account Manager (L5) at Amazon (2021-10 – 2024-09)
- Account Manager in the Large Customers Team serving Wireless, Electronics & Retail sellers — brands such as DJI, Insta360, Shokz, Torras, and Jackery.
- Managed 20+ top accounts, achieving 20%+ YoY ads growth and annual ads revenue over $105M, covering on-site sponsored products (SP, SB, SD) and off-site media (DSP).
- Worked with Amazon's global Data Analytics team: led account managers to adopt internal insight resources for Bespoke, Scrum, and Collab projects, delivering scaled, tailored data insights for sellers.
- Initiated a Power BI keyword-level analysis project: built SP/SB/SD targeting analysis templates, pitched in 200+ successful meetings, and won a 100% recommendation rate.
Industry Marketing (SEM) Manager at Baidu (2019-03 – 2021-09)
- Served Baidu (China's largest SEM platform) key clients in FMCG and OTC pharma — including Abbott, Wyeth, Mead Johnson, FrieslandCampina, Heinz, and Rémy Cointreau Group. Helped optimize Search Ads performance and grew owned clients' 2020 investment by 25% (over RMB 25M) vs. 2019.
Senior Performance Marketing Executive at FrieslandCampina (2015-07 – 2018-11)
- Reported to the B2C Media Manager; led data-driven performance marketing across multiple touchpoints, including feed ads, SEM, and website optimization.
