Jeff Hammer

AI Producer at Starz Entertainment (2024-10 – Present)

Built generative AI content production pipelines, increasing creative output 370% and driving 600M+ impressions across digital marketing channels.
Train cross-functional production and marketing teams on generative AI best practices, prompt engineering, and workflows, onboarding 20+ staff and reducing asset turnaround time 50%+.
Led AI-driven content migration of 3,000+ digital assets into Contentful and Interra CMS/MAM, automating metadata tagging and captions and cutting manual processing time 80%.

Producer at Comcast Corporation (2021-06 – 2024-08)

Managed video production team of 7 producers and video editors, delivering 200+ projects across Xfinity social media, digital, print, and broadcast verticals.
Led multi-platform content strategy, increasing social media traffic 35% and conversion 45% across high-volume brand channels.
Scaled video production output 300% within 5 months, generating 750M impressions and 188M views in one year.
Owned end-to-end creative production from concept through delivery, aligning stakeholders, editorial priorities, approvals, and deadlines.

Creative Producer at Discovery Inc. (2018-01 – 2021-06)

Creative directed 300+ sports, automotive, entertainment, and branded content pieces for Motor Trend and Discovery Channel, generating 550M+ impressions across broadcast, on-demand, owned-and-operated (O&O), and social media channels.
Led cross-functional team of 6 video producers, editors, and writers at an AICP signatory production company, managing video projects from pitch through post-production.
Produced sponsorship-integrated campaigns for automotive clients including Cadillac, Toyota, Subaru, Nissan, Tire Rack, and AutoZone, building proposals and pre-production books and directing on-set production.
Translated client briefs and weekly RFP responses into shoot-ready creative, budgets, schedules, treatments, and post-production workflows.

Social Media Producer at Tribune Media (2015-08 – 2017-10)

Built social media content division from the ground up, producing hundreds of videos and generating 500M+ views across Facebook and social platforms.
Produced first multi-city Facebook Live broadcast event; managed entertainment and branded content for Fox, Columbia Pictures, Kodak, Hulu, Sennheiser, and STX Entertainment.
Coordinated live event production, client approvals, field production, publishing timelines, and fast-turn edits for sports and entertainment campaigns.

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