Jeffrey Butts

Results-driven leader with expertise in event sales, marketing, and operations management. Successfully led teams of over 70, achieved a 25% increase in event and catering sales, and produced events generating $100,000+ in revenue. Skilled in rebranding, customer retention, and community outreach to drive business growth and foster strong client relationships.

Event and Marketing Manager - MCNBM Company - Cincinnati, OH

(2024-08 - 2026-05)

• Rebranded a bar concept by designing a new logo, outdoor signage, and marketing materials, enhancing brand recognition across digital and print channels.
• Increased revenue by implementing a guest rewards program, developing event programming, and optimizing menu offerings to drive customer engagement.
• Drove product improvement by evaluating customer feedback and implementing actionable changes to enhance guest satisfaction and retention.
• Increased brand visibility by utilizing targeted social media campaigns, resulting in greater online engagement and awareness.

General Manager/Marketing and Event Manager - Rick's Tavern and Grille - Fairfield, OH

(2019-04 - 2024-05)

• Led and motivated a team of over 70 members, fostering a collaborative environment that improved operational efficiency and staff retention.
• Achieved a 25% increase in event and catering sales for multiple consecutive years by developing targeted marketing strategies and optimizing event offerings.
• Planned and produced the annual Saint Patrick's Day Bash, generating over $100,000 in revenue and increasing community engagement.
• Designed and implemented a new menu for the bar, restaurant, catering services, and large events, enhancing customer satisfaction and driving repeat business.
• Oversaw budgeting activities, monitored expenses, and analyzed variances from the budget plan to ensure financial targets were consistently met.

Meeting and Event Manager/Executive Recruiter - Gecko Hospitality - Fort Myers, FL

(2007-01 - 2019-03)

• Represented the company at career fairs and trade shows, increasing brand awareness and attracting qualified candidates for recruitment.
• Planned and executed the annual franchise meeting, client appreciation events, corporate retreats, and training seminars, enhancing client relationships and team development.
• Managed a team of recruiters across five territories and multiple divisions, improving recruitment efficiency and achieving hiring goals.
• Developed new business by securing an average of two national or regional contracts each month, expanding the company's client base and market presence.

Music Business - Otterbein University