Jeffrey L. Sims

Creative Producer and Showrunner with 3+ years of experience developing unscripted digital video content from concept to final export. Founder and President of InfanityTV.com, a Los Angeles-based digital sports and entertainment media brand with 3+ million total views across platforms. Proven ability to ideate episode concepts, manage full production cycles, direct on-camera talent, and partner with editors to deliver high-quality content.

Entrepreneur with a background building companies generating $1M+ in annual revenue.

Founder, President & Executive Producer - InfanityTV.com - Long Beach / Los Angeles, CA

(2022-01)

• Founded and scaled a Los Angeles-based digital sports and entertainment media company, growing total content reach to 3+ million views across all platforms.
• Serve as Showrunner and Executive Producer across multiple original series, overseeing every stage of production — ideation, pre-production, on-set direction, and post-production quality control.
• Generate episode concepts and develop content strategies aligned with audience interests and platform trends across the NBA, WNBA, NFL, NHL, and MLS landscapes.
• Direct on-camera talent — athletes, coaches, and everyday-person guests — eliciting authentic reactions for unscripted formats; collaborate with editors to ensure quality on every final export.
• Secured and maintained press credentials covering the LA Lakers, LA Clippers, LA Kings, LA Sparks, and LA Rams; conducted live press conferences, player interviews, and sideline access coverage.

Founder & Managing Director - Swimming Pool Construction & Management Companies - Southern California

(2022-01)

• Founded and operated multiple swimming pool construction companies generating $1M+ in annual revenue, demonstrating strong entrepreneurial leadership and business acumen.
• Managed end-to-end project lifecycles — from client acquisition and contract negotiation to crew management, scheduling, and quality assurance — skills directly transferable to high-volume production environments.