Freelance Senior Designer Self-employed | Washington DC | Oct 2025 to present
- Designed a LinkedIn infographic series for Greenpeace ahead of the COP30 UN climate summit, pairing clean, contemporary information design with satirical, circus-poster-inspired type treatments.
- Designed the Whiti Te Rā community-led recovery plan for Rānui Action Group, a 30-page accessible report with custom infographics, plus a communications template suite and handover.
Senior Visual & Service Designer Health New Zealand | Auckland, NZ | Mar 2020 to Oct 2025
- Founding member of a national in-house design and innovation studio, working across both visual and service design.
- Built scalable visual design systems, including a modular clinical pathways system for Starship Hospital (templates, custom iconography, and a style guide) adopted across services.
- Led discovery and human-centered research (interviews, journey mapping, co-design) and translated insights into service blueprints, journey maps, and roadmaps that improved safety, equity, and experience.
- Delivered high-craft visual storytelling, presentations, reports, and a custom icon library and visual language for pandemic-response pathway maps.
- Served as the voice of the customer on cross-functional agile teams, writing user stories, taking part in story pointing, and defining requirements and priorities for build teams.
- Mentored junior designers and embedded design practice across teams.
Senior Graphic Designer Portfolio Recruitment Ltd | Auckland, NZ | Oct 2018 to Mar 2020
- Branding, identity, and guideline work for Auckland design studios including Principals, Culture&Theory, Special Group, and HeyYou.
Senior Designer Applied Design | New York City, USA | July 2016 to Oct 2018
- Brand systems for NYU Langone Health (digital brand center, sub-brand identities, guidelines, and apparel) and brand design for World Trade Center, Westfield Group, StreetEasy, and The Braille Institute.
Senior Graphic Designer NBCUniversal | New York City, USA | July 2015 to July 2016
- Co-created the off-air campaign look and feel for NBC’s Rio 2016 Olympic Games as part of a small core creative team, built around each athlete’s emotional journey, across digital and print.
Art Director & Designer Publicis Groupe | Seattle, USA | Aug 2012 to May 2015
- Digital and print brand campaigns for clients including T-Mobile and Eddie Bauer.
