Jennifer Hudson

Integrated marketing and communications specialist. Innovative, forward-thinking and committed to business growth, employee success and community impact. Energizing motivator that develops solid professional relationships, offers unwavering support of company mission, vision and values.

Embraces opportunities that differentiate and bring business aspirations to the forefront. Ambitious individual that goes above and beyond to exceed company and consumer expectations. Recognized for involvement within cross-functional, high-performance teams to achieve organizational goals.

Reputation as an exceptional relationship manager, inspired marketer and influential writer and storyteller.

Sr. Communications Manager - Emory Healthcare

(2024-01 - 2026-12)

• Oversee complex communication projects/programs that align and positively impact strategy
• Draft and implement communication plans for C-Suite, department/service line leaders
• Poised as a trusted, organized and highly collaborative strategic partner
• Lead communications efforts to ensure message alignment internally/externally
• Utilize various communication channels/platforms/programs to reach appropriate audiences
• Create quality pieces that resonate and increase readership and participation
• Connect with audiences with meaningful narratives and immersive storytelling
• Content integration: culture, joy at work, mission, innovation, thought leadership and more
• Maintain editorial calendar, content planning, news sourcing, announcements, events, etc.

Internal Communications Manager - Wellstar Health System

(2018-01 - 2024-12)

• Composed corporate, system-wide and localized internal/external communications
• Constructed messages to over 30,000 team members and contractors
• Strategized with HR, Foundation, IT/IS, DEIB, Community, Clinical, Talent Acquisition
• Partnership planning: Safety, Cybersecurity, Compliance, Finance, Org Development
• Experienced in communications regarding M&As, change management, system integration
• Promoted employee programs: Benefits, Wellness, Rewards, Performance, Workday
• Led publication efforts: guides, newsletters, magazines, community reports, articles, etc.
• Managed team member engagement channels, intranet, digital screens and more
• Developed comms plans, townhalls, system meetings/awards and leadership events
• Devised campaigns with distinctive content to connect with various audiences

Marketing & Communications Lead - Wellstar Health System

(2017-01 - 2018-12)

• Engaged in community outreach, community education and fundraising
• Formulated, implemented, evaluated campaign effectiveness and value
• Conducted research to identify service/product/market opportunities
• Created strategies to enhance brand identity and demand for services/products
• Oversaw media relations: inquiries, articles, interviews, press releases, photos
• Drove MarCom and PR efforts (e-media, videos, webinars, live chats, digital/social, etc.)
• Designed graphics (adverts, collateral, billboards, web, signage, events)
• Promoted/advertised hospital service lines, physicians, system initiatives
• Collected/analyzed business data, monitored market share and competitor activity
• Developed annual marketing plan/budget; negotiated rates/contracts

Director of Marketing - Forward Air Corp.

(2011-01 - 2017-12)

• Oversaw marketing, advertising, promotional activities across business units
• Led department; managed team assignments, performance and goal achievements
• Supported leadership with corporate communications, conferences/meetings, events
• Devised annual strategies aligned with company plans and financial objectives
• Created internal culture movement to drive motivation and productivity
• Designed company websites/content, social, industry publications/virtual catalogs
• Developed M&A comms plan; delivered press releases, articles, social
• Produced leadership updates, guides, talking points, Q&A, newsletters, toolkits, etc.
• Brand alignment among entities, logo integrity, guidelines service/trademarking

Marketing Communications Manager - Forward Air Inc.

(2007-01 - 2011-12)

• Constructed/directed service line and recruiting commercials; team member videos
• Generated collateral, managed e-campaigns, dashboards, SEO, analytics
• Prepared market and demographic research, company and competitor analysis
• Generated monthly/quarterly/annual KPI reports for national account reviews
• Designed sales kits, guidance materials, educational resources and presentations
• Involved in logo creation, packaging, brand recognition and re-branding techniques

BBA - Clayton State University

MBA - Clayton State University