Jennifer Morrison

Accomplished marketing professional with demonstrated success in developing and executing strategic approaches to drive referral growth and increase census. Strong understanding of market dynamics, business operations, and leading teams to achieve company objectives. Impactful and successful in managing talent, building teams, and motivating personnel to new levels of performance.

Strong communicator, skilled in building relationships and rapport with discharge planners, hospital staff, patients, and families. Expertise in conducting clinical assessments and advocating for patients through a thorough analysis of medical records. Strong knowledge of skilled nursing rehabilitation and assisted living operations, complemented by leadership and teamwork skills.

Clinical Liaison at ISLE AT WATERCREST/LANDING AT WATERMERE/DISCOVERY VILLAGE (2012-07 – 2025-11)

• Initiated business relationships and maintained rapport with physicians, hospitals, and community organizations.
• Conducted detailed clinical assessments through hospital record reviews and managed patient approval/denial processes.
• Developed and implemented training tools, marketing records, and community logs to enhance operational efficiency.
• Managed medication costs effectively while overseeing bed assignments and transportation arrangements.
• Verified Medicare/insurance coverage and submitted pre-authorization requests for patient care.
• Ensured effective internal and external communication among staff, referral sources, patients, and families.
• Created and executed marketing presentations for community events and business meetings.
• Trained new clinical liaisons, admissions staff, concierges and sales team members to enhance overall performance.

Community Relations Coordinator/Admissions Director at CRESTVIEW COURT (2009-11 – 2012-07)

• Conducted professional facility tours to secure family commitments for viable referrals.
• Explained admission policies and procedures to residents and families during the admission process.
• Exceeded budgeted census mix through targeted marketing strategies and outreach.
• Developed and executed a ninety-day marketing plan focused on occupancy and quality targets.
• Performed sales calls to physicians, hospitals, social workers, and community organizations for referral generation.
• Conducted medical chart audits to ensure we could meet patient's needs and met criteria for SNF admission.
• Trained and mentored new CRCs across all South Dallas facilities.
• Processed clinical approvals and denials for patient admissions effectively.

Hospice Care Consultant at SEASONS HOSPICE AND PALLIATIVE CARE (2008-07 – 2009-11)

• Marketed to physicians, nurses, social workers, and nursing facilities to increase census and admissions.
• Conducted cold calls and built relationships to promote services effectively.
• Delivered presentations on continuing education units (CEUs) to strengthen customer relationships.
• Performed patient clinical assessments and provided hospice consulting with families.
• Completed necessary paperwork and prepared families for bereavement processes.
• Coordinated patient placement and ordered medical equipment efficiently.
• Entered assessments into computer systems for accurate record-keeping.
• Developed quarterly marketing plans, weekly reports, and set future goals.

Senior Executive Marketer at RENAISSANCE HOSPITAL OF DALLAS (2006-04 – 2007-09)

• Marketed services of hospital to physicians, surgeons, paramedics, and staff.
• Recruited qualified physicians to strengthen medical team.
• Trained new employees on hospital services and operational procedures.
• Led weekly marketing meetings to strategize promotional efforts.
• Developed and implemented budget reports, sales reports, and competitive analysis.
• Managed emergency service contracts to ensure compliance and efficiency.
• Observed surgeries to monitor operational effectiveness in the operating room.
• Collaborated with ER staff to address concerns between employees and paramedics.
• Promoted services by hosting health fairs and events.

Criminal Justice and Law Enforcement – Navarro College