Jeremy Prater

Strategic media and marketing executive with 15+ years of experience leading integrated advertising, audience growth, and brand visibility campaigns across television, radio, streaming, podcast, and digital platforms. Proven success managing $40M+ in annual media investments, developing multi-market growth strategies, and executing high-impact campaigns for financial firms, IMOs, and national advertisers. Deep understanding of modern media ecosystems including streaming television, podcasting, digital audience targeting, SEO/SEM strategy, programmatic advertising, and multi-DMA campaign deployment.

Experienced in helping brands scale visibility, strengthen market authority, and drive measurable lead generation across local, regional, and national markets. Known for combining traditional media expertise with modern digital strategy to create integrated campaigns that improve audience engagement, brand trust, and conversion performance.

Account Executive - iHeartMedia

(2026-03)

• Develop integrated marketing strategies across streaming television, podcasting, radio, digital, and social platforms for financial firms, ministries, and regional advertisers.
• Consult with clients on modern audience behavior, connected TV strategy, podcast amplification, and digital brand visibility across multiple DMAs.
• Build targeted media campaigns utilizing streaming television, digital audio, podcast sponsorships, YouTube, and social media platforms to improve reach and audience engagement.
• Advise clients on affluent audience targeting, content amplification, and localized market positioning to increase brand awareness and lead generation.

Vice President of Media - Mass Media Group

(2020 - 2026)

• Directed integrated media strategy and campaign execution across television, radio, streaming, podcast, and digital channels for 25+ client accounts across multiple markets.
• Managed and optimized $40M+ in annual advertising spend, improving campaign efficiency, audience targeting, and ROI performance.
• Developed and executed media strategies for financial advisors, retirement firms, and IMOs, including campaigns supporting Magellan Financial and Impact Partnership.
• Led strategic media planning and audience targeting across major national media companies and platforms including CNBC, FOX Business, Disney, Netflix, Hulu, YouTube, and premium connected TV inventory.
• Served as lead client advisor for 300+ financial planners, presenting media strategies, growth recommendations, campaign analytics, and executive-level reporting.
• Trained and mentored media buyers and sales associates on media strategy, analytics interpretation, client communication, and integrated marketing best practices.

Senior Media Buyer - Mass Media Group

(2015 - 2020)

• Managed media planning and buying across television, radio, and digital platforms for regional and national advertisers.
• Negotiated rates and value-added placements with national and local media vendors to maximize campaign performance and efficiency.
• Conducted market research, audience analysis, and competitive reviews to support campaign strategy and budget allocation.
• Managed campaign optimization, post-buy analysis, and performance reporting for multiple client accounts across various DMAs.
• Worked directly with financial firms and advisor groups to build localized media strategies focused on audience growth and lead generation.

Media Buyer - Mass Media Group

(2012 - 2015)

• Assisted in media planning, trafficking, vendor coordination, and campaign execution across television, radio, and digital platforms.
• Supported senior leadership with audience research, market analysis, and campaign reporting.
• Coordinated media schedules and ensured on-time delivery across multiple advertising campaigns and markets.
• Developed foundational expertise in media buying, negotiation, audience targeting, and integrated campaign strategy.

High School Diploma - Palmetto High School (2002)