Senior Director of Product Strategy at Optum (2023-02 – 2025-11)
- Led strategic product initiatives within Corporate Strategy, focusing on high-stakes healthcare outcomes, cross-functional digital transformation, and go/no-go decisioning on new product concepts.
- Defined the operational framework for AI utilization, establishing a scalable roadmap that aligned engineering and business units toward customer-led outcomes, increasing AI adoption by 12%.
- Developed a proprietary ROI framework to quantifiably measure experiential outcomes, ensuring product initiatives directly impacted market-fit and resource allocation.
- Acted as the senior point of contact for high-priority partnerships, navigating complex regulatory (HIPAA/Compliance) and technical constraints to deliver cohesive product growth.
Director of Product Strategy & Customer Growth at Optum (2020-09 – 2023-02)
- Oversaw a scaling product design team across six locations, supporting digital experiences for 80M+ end-users and scaling an enterprise product culture that aligns human-centered outcomes with high-impact business growth.
- Launched a Clinical Immersion Program that translated user insights into long-term digital roadmaps, driving organizational growth through deeper stakeholder empathy.
- Led the product strategy for a behavioral health solution using automated interventions, simplifying care-seeking journeys for diverse patient populations.
- Led the redesign of the national Provider Portal, streamlining multi-step workflows for 90k+ doctors and their staff, achieving a 21% reduction in average time-to-complete for key actions.
Product Manager at Optum (2018-02 – 2020-09)
- Led the creation and execution of product roadmaps using RICE and Kano prioritization to balance rapid response initiatives with long-term (Horizon 2/3) concepts.
- Authored PRDs and managed the experience strategy for a virtual care delivery platform, overseeing the full shopping-to-care journey during peak market shifts.
- Unified fragmented patient health apps and converted functionality into a single, cohesive digital channel, increasing user self-service by 47% and decreasing support friction.
- Managed high-stakes consent protocols for the Genomics England program in a strictly regulated environment.
Product Manager, Systems & Delivery at Optum (2016-08 – 2018-02)
- Engineered robust HTML/JS prototypes and custom libraries to automate build specifications, significantly reducing technical debt (45% reduction in errors) and ensuring 100% cross-platform consistency and accessibility (WCAG) compliance.
- Spearheaded the delivery of integrated patient and provider portals for regional health systems, managing the successful rollout of unified digital experiences across the national network.
- Acted as the primary bridge between technical requirements and user-centered strategy, utilizing automated guidance to streamline the handoff process from concept to production-ready build.
Senior UI Designer & Data Strategist at UnitedHealth Group (2013-08 – 2016-08)
- Developed benefit portals for the Medicare demographic and wellness portals for population health, utilizing cognitive science to drive behavior change and program engagement.
- Designed dashboards to transform healthcare economics data into actionable insights for senior leadership prioritization.
Strategic Consultant at Independent (2012-01 – Present)
- Over a decade partnering with start-ups, established brands, and non-profits to turn ideas into effective experiences. Currently helping a company define and implement customer relations strategies in bio-pharma.
Information Architect & UX Designer
E-commerce and Business Operations / Intelligence Platforms
Graphic/Print Designer & Developer
Branding and Digital Marketing
