Jerusha Hardman
Personal Training Director
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About
Performance-driven leader with 10+ years of experience scaling personal training revenue, leading high-performing teams, and delivering premium client experiences across commercial fitness and medical wellness environments. Proven track record in sales growth, team leadership, client retention, and operational excellence. Specializes in building profitable training departments, developing coaches, and driving consistent KPI performance in competitive markets.
Experience
Personal Training Director at LA Fitness (2025-08 – Present)
- Lead and manage personal training department, overseeing trainer performance, sales production, and client experience
- Conduct fitness consultations and drive high-ticket training package sales, contributing to monthly revenue targets
- Collaborate daily with District VP, Sales Manager, and Operations Manager to align on revenue goals and club performance metrics
- Recruit, onboard, and develop trainers to improve closing rates, retention, and service quality
- Monitor KPIs including conversion rate, revenue per member, and trainer productivity
- Managed team of 5 elite personal trainers
- Grew personal training sales revenue every month. Sale closing average of 75-80%. Kept client usage 60%.
Remote Personal Trainer & Nutrition Coach at Kickoff (2022-09 – Present)
- Deliver fully remote coaching to clients nationwide, combining fitness programming, nutrition strategy, and habit coaching
- Maintain high client engagement through daily communication and accountability systems
- Conduct virtual consultations and convert leads into paying clients
- Consistently retain clients through personalized programming and behavior change strategies
Senior Personal Trainer & Fitness Consultant (Sales) at NRG Lab (2021-02 – 2023-05)
- Generated revenue through fitness consultations and personal training sales
- Managed and mentored team of 4 trainers, improving sales confidence and client retention
- Conducted onboarding, performance reviews, and coaching development
- Maintained client accounts, billing, and program delivery
Fitness Consultant at New Horizons Medical (2021-01 – 2022-02)
- Partnered with medical team (RNs, dietitians) to support patient wellness and weight loss programs
- Conducted assessments and developed individualized fitness plans for patients with clinical needs
- Documented progress and contributed to integrated care planning
- Maintained official medical records submitted to insurance.
Fitness Manager | Program Director at Gold's Gym (2019-02 – 2021-02)
- Managed team of 7 trainers and led personal training and specialty program operations
- Drove revenue through consultations, package sales, and member engagement initiatives
- Launched and managed Jiu-Jitsu program, expanding club offerings and retention
- Delivered seminars and created educational content to support member acquisition and retention
- Collaborated with physical therapists to support rehabilitation clients and long-term retention
Master Trainer at 24 Hour Fitness
Personal Trainer at Freelance
Personal Trainer & Membership Sales at Anytime Fitness
Personal Trainer at Bellevue College
Master Coach & Bootcamp Instructor at United Source Muay Thai
Education
Certified personal trainer and nutritionist
AA Computer Arts
Bellevue College Kinesiology Certification
