Communications Planning Manager at TikTok (2025-07 – Present)
- Lead executive-facing client workshops that convert platform data, audience insight, and full-funnel strategy into revenue-growth opportunities
- Advise senior client stakeholders on TikTok's role across awareness, consideration, and conversion, expanding strategic use of the platform
- Develop creative concepts to deliver on holistic communications plan
SVP, Client Lead at Dentsu X (2024-10 – 2025-07)
- Served as global client lead across North America, EMEA, APAC, and LATAM, aligning teams to grow agency remit
- Led a 40-person team spanning communications planning, programmatic, social, search, and analytics; directed annual plans and optimization
- Designed a central operating system with benchmarks and engagement protocols that improved consistency and decision quality
Consultant at Assembly Global / McKinney (2023-10 – 2024-09)
- Increased Flagstar Bank media investment by 75% by presenting data-led source-of-growth analysis and integrated investment case
- Led channel planning across Elevance Health lines of business, identifying scale efficiencies across related brand extensions
- Directed onboarding of a paid-media client into a creative-led agency model, establishing operating cadence and brand-safety standards
SVP, Planning Lead at WPP (EssenceMediacom) (2022-03 – 2023-09)
- Led Coca-Cola's 1st portfolio-level campaign across paid, owned, earned, and retail channels in support of Super Bowl 2024
- Expanded Google revenue by positioning WPP's government-consulting solution to senior stakeholders
- Exceeded brand-lift objectives by 3x for an influencer-led launch supporting Google's security product
SVP, Planning Lead at (Publicis) Spark Foundry (2019-01 – 2021-05)
- Led end-to-end digital media strategy for Citi, integrating consumer insights and journey mapping into channel and investment decisions
- Built a performance-audit framework that streamlined workflows, timelines, and campaign-measurement reporting
- Delivered an integrated Citi Rewards card launch that achieved 2x its brand-awareness goal
Managing Director at WPP (eightbar) (2017-07 – 2019-01)
- One of six founding leaders who established agency processes, client relationships, operating rhythms, and strategic capabilities
- Co-led global communications planning for a major brand campaign, including budget-allocation direction
Managing Partner, Head of Planning, New York at WPP (Maxus) (2015-09 – 2017-07)
- Led communications-planning capability, including product development, training, and team development
- Served as strategic subject-matter expert on successful U.S. Census and Intimissimi new-business wins
VP, Communications Director at Spark Foundry (Mediavest) (2013-03 – 2015-09)
- Led the transition of nine P&G brands from Chicago to New York in fewer than 30 days
- Implemented competitive- and budget-tracking processes to improve time allocation and focus teams on higher-value work
Partner, Senior Director / Director at WPP (MEC) (2008-09 – 2013-03)
- Developed and executed integrated traditional, digital, and sponsorship communications strategies for Citi
- Integrated 20+ planners into the agency's first hybrid team, including training, career pathing, and operating design
AMD / Media Supervisor / Media Planner / AMP at Zenith / PHD (Creative Media) (2000-06 – 2008-09)
