Brand Partnerships, Beauty & Fashion, MilkMoney
Oct 2022 — Mar 2023, Los Angeles, CA
- Maintained relationships with prestigious clients while identifying potential partnership opportunities with influential brands leading their respective industries
- Monitored and analyzed outdoor advertising market trends, competitor activity and customer feedback to identify areas for improvement and make recommendations
- Wrote compelling copy for various marketing materials such as case studies, email campaigns and social media posts for numerous industries including music, fashion, beauty and more
Brand Manager, Women.com
Dec 2021 — Sep 2022, El Segundo, CA
- Creator and Host of The Women.com Podcast and Women.com Exclusive Instagram Live Series
- Managed brand identity by conducting market research and creating strategic plans to identify new business that aligned with the brand's overall objectives and goals
- Interviewed high-profile guests such as celebrities, authors, entrepreneurs, CEOs, doctors and other female professionals to discuss women-empowering content
- Collaborated with the creative team to develop digital content for campaigns centered around topics relevant to women including beauty, fashion, skincare and more
- Increased Instagram following by 25%
Content Marketing Specialist / Jr. Editor, Women.com
Sep 2018 — Dec 2021, El Segundo, CA
- Managed a team of 10+ freelance writers to produce articles that incorporated brand, product and promotional storytelling for a digital publication
- Utilized Facebook Ads Manager, Google Analytics, SEO and more to measure the performance of content marketing campaigns, drive traffic, refine strategies and improve search rankings
- Edited social media posts, email campaigns and written content for accuracy, clarity and style
- Leveraged Women.com's Facebook page to generate a new revenue stream (>$100k/yr)
