Account Director, Brand Partnerships at Decide Technologies (2018-03 – 2025-07)
- Managed a $25M portfolio across 20+ brand partnerships, identifying campaign optimizations and securing upsell opportunities, providing anomalous returns at 36% to 53% of the company's profit in '21, '22, and '23
- Spearheaded the expansion of a new advertiser category, gaining buy-in from clients, resulting in an additional $30k per day in company revenue.
- Forged high-impact cross-functional initiatives with internal Product, Analytics, and Client Services teams, mitigating advertiser pain points, optimizing campaign performance, and maximizing company ROI.
Account Manager, Brand Partnerships at Decide Technologies (2018-03 – 2025-07)
- Negotiated renewals and upsell agreements, ensuring client retention and expansion of campaigns across our advertising network, resulting in a 220% increase in company revenue from 2020 to 2021.
- Promoted to Account Director to manage client service teams and spearhead the expansion of high-impact political and arbitrage advertiser categories.
- Developed workflows for advertiser campaign pipelines, eliminating bottlenecks and providing efficient systems and procedures to scale campaigns on the platform.
Account Executive, Brand Partnerships at Decide Technologies (2018-03 – 2025-07)
- Consistently secured five-figure monthly test budgets, exceeding monthly sales quotas, resulting in $2.5M in company revenue.
- Managed end-to-end sales process, leveraging Salesforce to track pipeline activity and streamline communication throughout prospecting, proposal, and closing stages.
- Led and adapted pitches with C-Suite marketing executives at Fortune 500 companies.
Regional Marketing Manager at Groupon (2016-06 – 2018-10)
- Utilized regional market analyses and consumer insights to customize delivery marketing initiatives, driving ongoing customer acquisition and optimizing channel allocation for each territory.
- Collaborated with sales, GTM leaders, and logistics teams to align marketing initiatives with territory market demands, fueling regional growth and brand penetration.
- Devised data-driven campaign strategies tailored to local consumer behavior, elevating customer engagement and increasing conversion rates across assigned regions.
Marketing Manager at Groupon (2016-06 – 2018-10)
- Managed $18,000–$60,000 monthly budgets, acquiring ~2,000 new users with strong 30-day conversions rates by year's end.
- Hired, trained, and managed a team of brand ambassadors to execute on digital and field marketing initiatives.
- Executed integrated digital and offline marketing initiatives by coordinating with regional partners, utilizing field marketing platforms and digital advertising tools to drive new user acquisition.
Marketing Specialist at Jimmy John's (2014-10 – 2016-04)
- Trained 50+ franchise teams nationwide on corporate marketing strategies, contributing to a 50% increase in WoW sales and 30% in YoY sales.
- Executed targeted promotional strategies for new and existing franchisees, bolstering brand loyalty in key regions.
- Spearheaded cross-channel marketing campaigns in collaboration with franchise owners, amplifying customer engagement and driving increased in-store traffic and delivery sales.
Account Manager at Borgemeyer Marketing Group (2013-11 – 2014-09)
- Collaborated with department heads to develop TV, radio, digital, and print campaigns, ensuring timely project delivery for dealerships clients.
- Tracked and analyzed YOY and market share reporting in conjunction with marketing initiatives, informing future strategy to increase sales and traffic for clients.
- Pitched advertising campaigns and routinely secured monthly budgets for 15 dealership accounts.
