Jessica Stewart

Hands‑on marketing operations specialist who turns revenue goals into measurable pipeline.

Using

Salesforce, HubSpot, Eloqua, and GA4, I build workflows, lead‑score models, and attribution dashboards that give sales, RevOps, and finance a clear view of campaign performance. My toolkit includes Google Ads, LinkedIn Campaign Manager, DV360, and AI‑based copy testing, allowing me to optimize ABM programs, paid media, and lifecycle automations in real time. I’ve executed full‑funnel campaigns for B2B SaaS, fintech, technology and communications, blending SEO content, email nurture, and multi‑touch remarketing to reach complex buying committees.

Colleagues appreciate my ability to simplify martech, surface actionable insights, and keep projects on schedule without sacrificing creativity or compliance.

Certifications

• HubSpot Marketing Software
• Google Ads (Search & Display)
• Google Analytics
• LinkedIn Ads Strategy

Digital Advertising Manager, Avalara (via Bee Talent Solutions), Jul 2024 – Feb 2025

Oversaw paid media and ABM programs driving research downloads and qualified pipeline.

• Managed Google Ads, DV360, LinkedIn, and Meta with audience segmentation tied to tax and finance personas.
• Used AI tools to refine ad copy, email subject lines, and audience lists, improving engagement and lead flow.
• Collaborated with product, content, and sales to align messaging and campaign goals.
• Integrated GA4 events and Salesforce campaigns into PowerBI dashboards for real-time attribution.
• Conducted weekly optimization sprints to balance spend and lead quality across channels. 

Marketing Manager, Broadridge Financial Solutions, Mar 2022 – May 2024

Owned demand-generation and thought-leadership programs for advisor and institutional markets.

• Planned integrated campaigns in Eloqua, Google Ads, and LinkedIn targeting wealth and broker-dealer segments.
• Coordinated FINRA-approved webinars, email nurtures, and display ads with field-marketing support.
• Built automated lead-routing and multi-touch attribution dashboards in Looker Studio.
• Employed AI headline testing to lift email and ad performance without increasing spend.
• Partnered with sales to integrate content into pitch decks and follow-up cadences. 

Lead Generation Manager, Connect Marketing (Agency), Jan 2020 – Mar 2022

Led digital strategy and lead generation for SaaS and fintech clients across web, SEO, and paid media.

• Built conversion-focused sites and landing pages in HubSpot and WordPress with integrated forms and automation.
• Managed six-figure budgets on Google Ads and LinkedIn, applying GPT-based copy tests to improve CTR.
• Developed SEO audits, content calendars, and backlink strategies to grow organic pipeline.
• Configured HubSpot lead-score models, lifecycle workflows, and Looker Studio dashboards for client QBRs.
• Directed CRO experiments on page layout, CTAs, and retargeting sequences. 

Senior Digital Marketing Specialist, Experian, Oct 2017 – Nov 2020

Directed ABM and inbound campaigns for Experian’s alternative-credit and risk-management products.

• Created gated content, webinars, and nurture tracks in Eloqua, syncing metrics to Salesforce dashboards.
• Worked with legal to ensure compliance with FCRA and Reg B requirements.
• Leveraged AI tools to A/B test subject lines and LinkedIn ad headlines for higher engagement.
• Provided monthly pipeline impact and attribution reports to product and finance leadership.

Marketing Project Manager, MarTec360 (Agency), Mar 2017 – Oct 2017

Managed performance marketing and CRO for ERP-integrated Magento eCommerce brands.

• Executed Google Ads, Shopping feeds, and SEO roadmaps aligned to product launches.
• Built ROI dashboards in Salesforce and Magento to track SKU-level revenue attribution.
• Led landing-page design and checkout optimization projects.

Marketing Project Manager, S3 Media (Agency), Jul 2014 – Mar 2017

Delivered integrated SEO, paid media, and WordPress builds for hospitality, retail, and service clients.

• Managed project plans in SmartSheet, coordinating design, copy, and vendor deliverables.
• Launched local SEO, PPC, and social ad campaigns aligned to seasonal goals.
• Produced executive dashboards highlighting channel performance and ROI.

Bachelor of Science, Marketing | Southern New Hampshire University | Expected Dec. 2025

Marketing Strategy Certificate | Cornell University | 2019