Sales/Influencer & SaaS Expert/Brand Partnerships
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As part of the dynamic team at The Shelf, I contribute to an innovative creator marketing and strategy agency that specializes in driving measurable results through authentic, data-driven campaigns. With over two decades of experience in advertising sales, broadcast, and digital media, I help clients achieve their marketing goals and reach new audiences by developing and executing large-scale influencer campaigns.
My core competencies include negotiation and persuasion, project management, communication and interpersonal skills, collaboration, presentation, and research and strategy. I have a proven track record of building lasting relationships, securing large contracts, and surpassing expectations, working with high-profile global brands such as Unilever, General Mills, and Ford Motors. I am passionate about creating innovative and impactful solutions that leverage the power of influencer marketing and storytelling.
With two decades of expertise in advertising sales, broadcast, and digital media, I excel as an Account Executive in many mediums. My skill set spans negotiation, project management, communication, collaboration, and strategic research. A proven relationship builder and consultative seller, I've secured substantial contracts and exceeded expectations with global giants like Unilever, General Mills, and Ford Motors.
Passionate about crafting innovative solutions, I leverage influencer marketing, data insights, and storytelling to propel brands toward their marketing zenith.
I completed a Public Relations Diploma at the Humber Institute of Technology and Advanced Learning in Toronto, ON, graduating in 2000. Prior to this, I attended Carleton University in Ottawa, ON, studying Mass Communications/Film from 1996 to 1997. Additionally, I have completed several professional training programs, including the Challenger Sales Training Program, Pinterest Academy, Programmatic & RTB Online Buying Course, SEO, SEM, and Web Analytics, and Twitter Marketing.
These courses have enhanced my skills in sales, digital marketing, and media expertise.