Senior Data Analyst at Rocket Mortgage (2025-03 – 2026-03)
- Processed outbound marketing data lists using Unica and SQL under tight deadlines.
- Partnered with Sales and Marketing VPs to define and refine campaign requirements in an Agile environment.
- Drove business decisions with data analysis, communications measurement and insights.
- Migrated Excel based outbound call reporting into Power BI self-service dashboards, reducing time spent on manual reporting and improving stakeholder access.
- Created a thorough QA checklist to standardize data validation, timeliness checks and campaign readiness.
- Applied data modeling best practices to enhance dashboard usability and stakeholder adoption.
- Assessed the profitability of outbound calls by segment with Excel Pivot Tables, which improved the campaign planning process.
- Recommended calling lists based on potential outcomes and staffing capacity while optimizing the customer experience. Limited customer call fatigue, which reduced opt-out rates 13% from prior quarter.
- Summarized leads with Generative AI using Gemini, experiencing a 23% efficiency improvement.
Senior Database Marketing Analyst / Contractor at US Bank (2024-08 – 2025-01)
- Developed marketing campaign lists in SAS by translating stakeholder requirements into audience logic.
- Merged large data sets with 40M+ rows and hundreds of data attributes to support campaign execution.
- Reviewed team-member code and validated outputs to strengthen QA and consistency.
- Consulted with business stakeholders on Agile teams to define campaign requirements, segmentation criteria, data availability, and delivery expectations.
Senior Data Analyst at Synchrony Financial Bank / Genpact (2019-11 – 2024-08)
- Led DMAIC project as a Six Sigma Green Belt practitioner.
- Automated marketing operations processes using the SAS Customer Intelligence (CI) Marketing Automation tool, reducing turnaround time (TAT) by 67%.
- Improved data suppression routines, generating approximately $540K in savings while supporting cleaner campaign output.
- Supported data governance best practices across IT and business teams.
- Presented procedures and findings in an extensive PowerPoint presentation.
- Deployed SQL Query Optimization to improve report run time and strengthen recurring reporting efficiency.
- Built consumer credit risk data models and maintained production data feeds with recurring validation checks.
- Generated revenue insights from credit card-holder spending patterns.
- Initiated a credit card re-engagement plan, increasing response by 21% compared to the control group.
Senior Customer Insights Analyst / Contractor at Delta Air Lines
- Automated third-party survey data feeds using SAS and T-SQL.
- Analyzed NPS trends for leisure travelers.
- Delivered a one-day turnaround on findings and recommendations for business review.
Customer Relationship Manager at Education Corp of America
- Managed Direct Mail, Email, and Social Media campaigns through the full lifecycle.
- Improved email click-through rates by 31% through segmentation.
- Reduced email Opt-out rates with improved student profiling.
Retention Marketing Manager at HD Supply
- Built a customer retention model that increased revenue by $2M year over year.
- Reduced attrition by 17% using hazard scoring and Marketing Attribution models.
Marketing Analyst at Cox Media Group
- Built a newspaper subscription acquisition model that reduced cost per order by 23% within two months.
- Maintained the model that drove five consecutive months of net new orders, in a challenging market.
Senior Database Marketing Manager at Sage Software
- Segmented customers to reduce direct mail costs by 25% while increasing revenue.
- Achieved a 37% response lift in the Loyal Lapser segment.
- Allocated different pricing for retail products based on forecasting models.
Database Marketing Manager at WorldCom
- Led development of an offshore database housing 1-800 number data, helping to double company market share from 10% to 20% within a few quarters. Earned CEO acknowledgment in a quarterly Wall Street report for the database's measurable business impact.
Guest Lecturer at Young Harris College (2023-03 – 2023-03)
- Presented Marketing Analytics case studies and career scenarios to undergraduate business students.
