Jim A Needle

Data Analyst with deep expertise in marketing analytics, campaign management, customer insights and business intelligence. Skilled at translating complex datasets into actionable reporting, segmentation, communication strategy and decision-ready insights.

Former

Marketing leader with business acumen and collaborative stake-holder relationships. Known for SAS and SQL proficiency, rigorous data validation, and clear data storytelling.

Senior Data Analyst at Rocket Mortgage (2025-03 – 2026-03)

• Processed outbound marketing data lists using Unica and SQL under tight deadlines.
• Partnered with Sales and Marketing VPs to define and refine campaign requirements in an Agile environment.
• Drove business decisions with data analysis, communications measurement and insights.
• Migrated Excel based outbound call reporting into Power BI self-service dashboards, reducing time spent on manual reporting and improving stakeholder access.
• Created a thorough QA checklist to standardize data validation, timeliness checks and campaign readiness.
• Applied data modeling best practices to enhance dashboard usability and stakeholder adoption.
• Assessed the profitability of outbound calls by segment with Excel Pivot Tables, which improved the campaign planning process.
• Recommended calling lists based on potential outcomes and staffing capacity while optimizing the customer experience. Limited customer call fatigue, which reduced opt-out rates 13% from prior quarter.
• Summarized leads with Generative AI using Gemini, experiencing a 23% efficiency improvement.

Senior Database Marketing Analyst / Contractor at US Bank (2024-08 – 2025-01)

• Developed marketing campaign lists in SAS by translating stakeholder requirements into audience logic.
• Merged large data sets with 40M+ rows and hundreds of data attributes to support campaign execution.
• Reviewed team-member code and validated outputs to strengthen QA and consistency.
• Consulted with business stakeholders on Agile teams to define campaign requirements, segmentation criteria, data availability, and delivery expectations.

Senior Data Analyst at Synchrony Financial Bank / Genpact (2019-11 – 2024-08)

• Led DMAIC project as a Six Sigma Green Belt practitioner.
• Automated marketing operations processes using the SAS Customer Intelligence (CI) Marketing Automation tool, reducing turnaround time (TAT) by 67%.
• Improved data suppression routines, generating approximately $540K in savings while supporting cleaner campaign output.
• Supported data governance best practices across IT and business teams.
• Presented procedures and findings in an extensive PowerPoint presentation.
• Deployed SQL Query Optimization to improve report run time and strengthen recurring reporting efficiency.
• Built consumer credit risk data models and maintained production data feeds with recurring validation checks.
• Generated revenue insights from credit card-holder spending patterns.
• Initiated a credit card re-engagement plan, increasing response by 21% compared to the control group.

Senior Customer Insights Analyst / Contractor at Delta Air Lines

• Automated third-party survey data feeds using SAS and T-SQL.
• Analyzed NPS trends for leisure travelers.
• Delivered a one-day turnaround on findings and recommendations for business review.

Customer Relationship Manager at Education Corp of America

• Managed Direct Mail, Email, and Social Media campaigns through the full lifecycle.
• Improved email click-through rates by 31% through segmentation.
• Reduced email Opt-out rates with improved student profiling.

Retention Marketing Manager at HD Supply

• Built a customer retention model that increased revenue by $2M year over year.
• Reduced attrition by 17% using hazard scoring and Marketing Attribution models.

Marketing Analyst at Cox Media Group

• Built a newspaper subscription acquisition model that reduced cost per order by 23% within two months.
• Maintained the model that drove five consecutive months of net new orders, in a challenging market.

Senior Database Marketing Manager at Sage Software

• Segmented customers to reduce direct mail costs by 25% while increasing revenue.
• Achieved a 37% response lift in the Loyal Lapser segment.
• Allocated different pricing for retail products based on forecasting models.

Database Marketing Manager at WorldCom

• Led development of an offshore database housing 1-800 number data, helping to double company market share from 10% to 20% within a few quarters. Earned CEO acknowledgment in a quarterly Wall Street report for the database's measurable business impact.

Guest Lecturer at Young Harris College (2023-03 – 2023-03)

• Presented Marketing Analytics case studies and career scenarios to undergraduate business students.

Bachelor of Arts in Urban Studies, Minor in Statistics – University of Maryland - College Park