Social Media Lead Strategist (Contractor) - Incyte Pharmaceuticals - Chadds Ford, PA
(2025-07)
Managing Social Media strategy and deployment for Oncology and Dermatology brands across HCP and consumer facing campaigns
- Responsible for leading campaign transition efforts from previous AORs including profile and creative asset transfers, new ad account creation and activation, and 2026 tactical brand strategies
- Developed a comprehensive strategy for social promotion to unite brand creative and goals across branded, unbranded disease state education, healthcare provider, and consumer campaigns
- Act as point of contact for 3rd party suppliers, platform representatives, and partner agencies through development and execution of Social Media campaigns
- Execute campaign reporting on monthly and ad hoc intervals to inform product strategy teams as to paid social campaign performance
- Supervise day-to-day team operations with one direct report
Supervisor Audience Intelligence - CMI Media Group - Philadelphia, PA
(2022-10 - 2025-03)
Led social listening research and reporting for clients to inform and support paid strategies and content development
- Led Audience Intelligence report development for pharmaceutical clients, translating social listening insights into actionable marketing recommendations
- Delivered insights presentations to client and cross-functional brand teams, aligning findings with brand objectives and campaign goals
- Collaborated closely with internal analytics, strategy, and media teams to drive data-backed decision-making
- Partnered with team leadership to evaluate new tools and methodologies to enhance audience analysis capabilities
- Supervised day-to-day brand team operations, including workflow prioritization, mentorship, and performance development among junior team members
Associate Analyst - Supervisor of Paid Social - CMI Media Group - Philadelphia, PA
(2017-05 - 2022-10)
Point of contact for client brand teams managing 6-figure social media marketing campaigns across multiple pharmaceutical brands
- Developed and implemented strategic marketing plans and goals annually for pharmaceutical clientele running branded and unbranded campaigns targeting healthcare professionals, patients, and caregivers
- Coordinated with creative development teams to create effective messaging aligned with brand goals and platform specifications
- Worked with 3rd party vendors to implement new tools, target lists, and social platform partners to stay up to date with ads manager updates and new product offerings
- Led monthly reporting readout calls with extended brand teams to highlight campaign performance and identify actionable steps towards KPI improvement
- Ideated and launched A/B tests to test creative content combinations, 1st party audiences, 3rd party target lists, and geographic targeting parameters
- Supervised a team of three junior team members to establish effective team coordination, timely project completion, personal development, and annual review conversations
Small Business Owner - Jealous Arts Collective, LLC
(2023-02)
- Built and continue to maintain website and social media channels for personal creative projects
- Project management with studio personnel, freelance musicians, designers, and merchandise vendors
- Develop video content for consistent cross-platform paid and organic promotion
- Organize and file business documents, tax preparation, and banking necessities
Event Videographer and Paid Social Consultant - Indivisible Philadelphia
(2025-04 - 2025-04)
- Assisted in creating and editing organic social content for "Hands Off!" event
- Helped inform the team's paid social strategy for promotion of future events
Community Engagement - Riverwards Produce Market
(2025-02 - 2025-06)
Weekly produce delivery to elderly neighbors
