Joanna

Results-oriented product marketing professional with 5+ years of combined experience across product marketing, campaign strategy, client engagement, and marketing operations. MBA-trained strategist with market-facing experience developing customer presentations, product positioning, go-to-market plans, competitive insights, sales enablement materials, and multi-channel campaigns. Skilled at translating customer needs and performance data into clear messaging, measurable programs, and recommendations that improve adoption, engagement, and ROI.

Brings healthcare-focused marketing experience, executive presence, strong writing, and a collaborative approach across product, sales, account, and leadership teams.

Product Marketing Manager at Fall Creek Nursery (2021-04 – 2023-06)

Owned product marketing strategy and execution for proprietary plant genetics, product launches, enhancements, trade shows, partnerships, and seasonal initiatives across global and regional markets.

• Developed go-to-market plans, product positioning, key messages, campaign briefs, launch content, and channel strategies in partnership with sales, field, creative, and business stakeholders.
• Conducted market research, audience analysis, competitive monitoring, and social listening to identify customer needs, category trends, differentiators, and growth opportunities.
• Created customer-facing and internal materials including pitch presentations, product content, FAQs, campaign assets, event collateral, and sales enablement resources tailored to distinct audiences and lifecycle stages.
• Managed organic and paid campaigns across LinkedIn, Instagram, Facebook, X, TikTok, and YouTube, overseeing copywriting, Canva-supported creative development, scheduling, publishing, testing, and optimization.
• Tracked reach, engagement, conversion, lead attribution, and ROI through HubSpot, Salesforce, Google Analytics, Excel, and performance dashboards; presented insights and recommendations to leadership.
• Partnered with sales and field teams to capture customer feedback, success stories, testimonials, and product insights, then translated findings into sharper messaging and campaign improvements.
• Delivered market-facing presentations and supported live product demonstrations, trade shows, tours, launches, and community events for customers, prospects, partners, and senior stakeholders.
• Built SOPs for campaign execution, brand governance, content calendars, lead workflows, and reporting, improving consistency and cross-functional accountability.
• Used ChatGPT, Gemini, and Jasper to accelerate research, personalize content, test messaging variations, and shorten campaign production timelines while maintaining brand quality.

Client Account Manager at UBS (2019-08 – 2021-04)

• Supported Client Advisors with both internal and client-facing administrative tasks.
• Assisted with due diligence processes and ongoing account monitoring.
• Ensured all client documentation was accurate and up to date, particularly regarding risk, compliance, and regulatory guidelines.
• Collected and managed documentation related to account openings and service requests.
• Collaborated across departments to maintain adherence to legal, compliance, and regulatory requirements.
• Helped prepare materials, reports, and presentations for client meetings.
• Planned and coordinated team marketing events; maintained and organized all marketing collateral.
• Maintained a structured team calendar with all upcoming activities, tasks, and deadlines.
• Maintained accurate and up-to-date client information across internal management systems.

Accounts Receivable Specialist at Beverage Control, Inc. (2016-01 – 2019-08)

Provide financial, administrative, and clerical services as well as ensure accuracy and efficiency of operations.

• Process and monitor incoming payments, and secure revenue by verifying and posting receipts.
• Record payments to accounts and maintain accounts receivable records.
• Compile necessary information from financial institutions such as banks and credit organizations to process/verify applications for credit and solicit payment on overdue accounts.
• Keep records of all delinquent accounts, incomplete files, and credit risks.
• Prepare daily cash deposits and cash control sheets.
• Enter finalized cash receipts and update accounts receivable ledger.
• Work with potential customers and sales department to gather new account paperwork and send the completed file to the accounts receivable supervisor for verification.
• Perform collection procedures as outlined in Standard Operating Process (SOPs) and escalate to supervisor as needed.

Legal Assistant (Internship) at Mitchell & Mitchell (2016-12 – 2019-12)

• Collected, examined, and organized evidence and other legal documents for attorney review and case preparation.
• Drafted and proofread correspondence and legal documents, such as pleadings and contracts.
• Researched regulations, laws, and legal articles to assist with the preparation of reports, case files, and legal advice.
• Managed client billing by preparing, finalizing, and sending out bills, as well as resolving billing issues in cooperation with the billing attorney.
• Communicated with clients and witnesses to schedule meetings, interviews, and depositions.
• Managed, organized, and maintained documents in paper or electronic filing systems.
• Provided general administrative assistance, such as maintaining the attorney's calendar and making travel arrangements.
• Conducted legal research and analysis to support case preparation.
• Drafted and reviewed legal documents such as contracts and affidavits.
• Organized and managed case files, ensuring accuracy and timely updates.
• Coordinated schedules for depositions and client meetings.

MBA in Healthcare Management – Belmont University (2025-07)

B.S. in Finance and Psychology – The University of Tennessee (2015-08 – 2018-12)