Jocelyn Loertscher

Content creator and marketing coordinator who builds relationships and turns them into results. I manage an Instagram account, from content calendars and filming to daily community engagement and performance tracking. I’ve secured 10+ vendor collaborations through direct outreach.

My background in residential interior design gives me a strong eye for home and lifestyle aesthetics and for content that feels authentic. I’m organized, quick to follow up, and excited to grow in influencer marketing, brand ambassadorship, user generated content and performance marketing.

Marketing Coordinator, Content Creator - Mae Reedy Build + Design - Plano, TX

(2024-10)

• Secured 10+ vendor collaborations through direct outreach and relationship building, and co-promoted 5 company events.
• Plan monthly content calendars of 5 posts a week aligned with company goals, scheduling content one week in advance.
• Film completed projects with Iphone and edit them into weekly Reels and posts, writing captions and designing grid covers to keep a consistent brand aesthetic.
• Manage daily community engagement, responding to comments and DMs to sustain a 4% engagement rate.
• Track post performance and engagement metrics to identify top-performing content and guide future content decisions.
• Support website updates and keep content assets, schedules, and results organized.

Junior Interior Designer - Mae Reedy Build + Design - Plano, TX

(2024-10 - 2026-01)

• Managed client relationships on 10 residential projects from first consultation through final approval, presenting concepts and incorporating feedback.
• Coordinated with clients, vendors, and trade partners across 3 active projects at a time, keeping timelines and communication on track.
• Sourced furniture, textiles, décor, and finishes, and prepared organized pricing and purchasing information for client review.
• Created mood boards and client presentations in Canva that translated each client’s style into a cohesive visual direction.
• Assisted with 15 project installations, styling, and move-ins.

Social Media Manager and Web Content Coordinator - Gary Riggs Design - Dallas, TX

(2022-08 - 2024-04)

• Created and scheduled content for a luxury home furnishings audience, keeping a consistent, high-end brand aesthetic.
• Edited and optimized product and lifestyle imagery in Photoshop, Lightroom, and Canva to raise visual quality across the website and social channels.
• Tracked product inventory and availability in Fishbowl to keep the website accurate and organized.

Bachelor of Science - Marketing - Utah State University, Jon M. Huntsman School of Business (2026-05)