Jocey

Versatile Brand and Marketing Designer with 4+ years' experience creating visual solutions across e-commerce, retail, and freelance environments. Skilled in branding, digital marketing, product photography, Amazon and Shopify content creation, and multi-channel marketing campaigns. Experienced in translating business goals into engaging visual assets that strengthen brand identity, improve customer engagement and support online sales growth.

In House Graphic Designer at Sorority Shop (2024-04 – Present)

• Developed e-commerce creative assets for Amazon and Shopify, including product imagery, website graphics, digital marketing materials and branded content
• Produced product photography and supporting visual assets used across online retail channels and marketing campaigns
• Conceptualized and designed licensed and branded products from initial concept through production
• Designed graphics that supported product launches, seasonal promotions, and brand initiatives
• Designed and launched the visual identities for Fraternity Shop, City Shop Designs and College Shop Designs, contributing to brand expansion
• Collaborated with internal stakeholders to execute creative projects while balancing multiple priorities and evolving business needs
• Mentored and provided creative guidance to Summer intern through project reviews, feedback and weekly assignments

Freelance Graphic Designer at Freelance (2022-05 – Present)

Partnered with small local businesses to develop strategic brand identities and marketing materials. Managed client relationships from discovery through final delivery, including creative strategy, presentations, revisions, and project timelines. Developed branding and design solutions for organizations including the African American Museum of Bucks County and initiatives supporting the Commonwealth of Pennsylvania.

Translated client goals into visually compelling designs that align business objectives and target audiences.

In-House Graphic Designer at Coach Outlet (2021-09 – 2023-12)

• Illustrated promotional materials for Pottstown location
• Delivered renowned and authentic service that creates a modern luxury customer experience
• Supported an environment of teamwork, trust and collaboration with peers, customers, and supervisors

Graphic Design Intern at William Fox Munroe (2022-01 – 2022-03)

• Conceptualized and designed branding materials for the vendor summit initiatives at Hershey Chocolate World
• Designed logo variations and supporting brand assets for emerging businesses
• Assisted with creative development and production of marketing materials

Graphic Designer at KUCD Designathon (2022-04 – 2022-04)

• Lead designer for Bucks Country Center for Independent Living (BCCIL) project
• Consulted with client for approval and revision of logo design

Graphic Designer at Kutztown University Political Science and Public Administration Program (2017-08 – 2018-05)

• Redesigned departmental marketing materials to improve visual consistency and communication effectiveness

Bachelor of Fine Arts in Communication Design – Kutztown University of Pennsylvania (2022-05)

Certificate in Digital Marketing – Community College of Philadelphia (2026)