Director of Business Development at Apex Home Health and Hospice at Orange County (2023-11 – Present)
- Analyzed market trends to identify potential growth areas, leading to targeted marketing initiatives that increased client inquiries.
- Implemented strategic marketing initiatives, enhancing provider relations and driving a 76% growth in the hospice program within the first year.
- Analyzed market trends to identify growth opportunities, enabling targeted marketing strategies that resulted in increased client inquiries.
- Provided compassionate guidance to families, fostering trust and ensuring informed decision-making regarding hospice and home health options.
- Oversaw recruitment and training processes, expanding the team from 2 to 8 members, thereby enhancing operational capacity and revenue growth.
- Develops strategic marketing to enhance healthcare provider relations in Orange County.
- Guide families in selecting assisted living and memory care options.
- Coordinated outreach efforts with case managers and social workers, streamlining communication and improving family engagement in care decisions.
- Enhanced provider education programs on hospice services, leading to improved patient care and significant provider engagement.
- Fostered strategic partnerships with key referral sources, resulting in a notable increase in patient referrals and enhanced service utilization.
- Developed comprehensive market analysis reports, guiding strategic initiatives and positioning the organization ahead of competitors.
- Coordinated training sessions with clinical staff, ensuring seamless communication and reinforcing relationships with referral sources.
- Executed consultative selling techniques, nurturing long-term relationships that contributed to a sustainable growth in service outreach.
- Implemented targeted outreach strategies, increasing patient census from 30 to 145 over three years, significantly enhancing service visibility and increased market share.
Territory Manager/Hospice Liaison at Cadence Hospice/Pursue Health at Orange County (2018-07 – 2023-11)
- Enhanced provider education programs on hospice services, leading to improved patient care and significant provider engagement.
- Fostered strategic partnerships with key referral sources, resulting in a notable increase in patient referrals and enhanced service utilization.
- Developed comprehensive market analysis reports, guiding strategic initiatives and positioning the organization ahead of competitors.
- Coordinated training sessions with clinical staff, ensuring seamless communication and reinforcing relationships with referral sources.
- Executed consultative selling techniques, nurturing long-term relationships that contributed to a sustainable growth in service outreach.
- Implemented targeted outreach strategies, increasing patient census from 30 to 145 over three years, significantly enhancing service visibility and increased market share.
Hospice Liaison at Heartland Hospice at Orange County (2016-12 – 2018)
- Achieved rainmaker award and consistently made monthly and quarterly agency goals.
- Fill the role of hospice expert and community resource with regard to hospice admission criteria, reimbursement sources, discharge planning and placement, and other associated topics pertinent to the care of the terminally ill and associated diagnosis.
- Fostered strong relationships with patients and families, ensuring comfort and clarity about hospice services and benefits.
- Coordinated timely follow-ups with hospitals and discharge planners, enhancing patient care transitions and improving satisfaction rates.
- Organized and led in-service training for staff and community programs, strengthening knowledge and resources related to hospice care.
- Facilitated seamless communication between healthcare providers and families, ensuring clarity about hospice services and enhancing patient comfort.
- Coordinated interdisciplinary meetings to align on care plans, fostering teamwork and ensuring comprehensive support for terminally ill patients.
