Jody Rookstool began Built Bar, LLC, in 2018 and has since grown it to over 1,500,000 customers through his Kaizen belief and commitment to development.
Founder Built Bar, LLC Under his leadership, Built Bar went from less than 100 customers in 2018 to nearly 1,500,000 by February 2021. His team produced, packaged and shipped millions of protein bars to customers every month throughout the United States and Canada.