Vice President of National Sales - Infinity Global Brands LLC (Pulse+ Water) - New York, New York
(2026-01)
Tasked to grow a new Water Brand across all channels of the business (Grocery, Drug, C-Store, Mass, Club) within North America.
- Build out a sales team within growth territories.
National Sales Executive USA: Account Manager - Niagara Bottling (Silver Springs Bottling Water)
(2019-01 - 2025-12)
- Spearheaded management and expansion of national private-label water accounts (Crossroads Beverage, Silver Springs Bottling, Hickory Springs Bottling, Real Pure Bottling), strategically increasing new customer acquisitions across key retail partners.
- Oversaw portfolio generating 9 million cases and $35M in annual revenue, achieving 30% of annual bonus targets consistently.
- Drove significant business growth (+12% YoY) with major accounts, including Food Lion, Wegman's, Ahold, Sheetz, Wakefern, Redner's Market, BJ's Club, WB Mason, Topco, Sharp Shopper, and Premier Beverage and Food.
- Secured high-stakes presentations with Kroger's and Sam's Club, showcasing proven ability to engage and close major retail chains.
- Represented the company at national trade shows to build brand presence and cultivate industry relationships.
Director of National/International Sales - AVITAE Water LLC USA - Cleveland OH
(2015-01 - 2019-12)
- Accelerated annual sales from $100K to $2.5M by driving aggressive expansion and cultivating new business opportunities nationwide.
- Penetrated major new accounts across Grocery, C-Store, Drug, Club, and Mass channels, including Wal-Mart, Target, Wegman's, Whole Foods, ShopRite, and Kroger.
- Managed and optimized national brokerage relationships, including UNFI and Kehe, to maximize sales potential.
Regional Key Account Manager-Northeast USA - Viva Beverage, LLC/Marley Beverage Company - Southfield, MI
(2015-01 - 2015-12)
- Expanded volume and secured placement for new SKUs within both large and small-format stores across the Northeast and Mid-Atlantic regions.
- Partnered with key distributors to enhance sales and drive profitability at the chain level.
Director of Sales, National Accounts - NY2o Premium Water - Greenburgh, New York
(2013-01 - 2015-12)
- Secured over half a million cases in annual volume by opening major new chain accounts such as Hannaford's, Sunoco, Jewel, Whole Foods (NYC), CVS, and Fairway Markets, resulting in +50% business growth.
- Cultivated and nurtured existing business relationships with regional and national buyers to drive sustained growth.
Vice President of National Accounts - Hint Inc/Hint Water - San Francisco, CA
(2012-01 - 2013-12)
- Accelerated Hint Water business growth +30% by developing new accounts and strengthening existing relationships with national and regional buyers and brokers.
- Gained authorization for Hint Water in key chain accounts, including Brookshire's, Save Mart, Lucky's, Shaw's Market, Shop Rite, Harris Teeter, Kroger, and Big Y.
- Managed national brokers and distributors in Northern California, contributing to revenue exceeding $50M.
Vice President National Retail Sales - Skinny Nutritional Corporation/Skinny Water - Philadelphia, PA
(2003-01 - 2012-12)
- Spearheaded corporate-level presentations that secured major national accounts and relationships, driving second-year sales to over 1 million cases and $8 million.
- Opened major chain accounts, including Wal-Mart, Target, Safeway, CVS, Walgreens, Wegman's, Albertson's, Stop and Shop, Publix and Kroger.
- Maximized opportunities for expanded distribution across all channels by establishing benchmarks and engaging national accounts.
- Coached, mentored, and motivated a team of 10 territory sales managers and distributor personnel to achieve annual sales and revenue goals.
Area Sales Manager - Philadelphia Coca-Cola - Philadelphia, PA
(2002-01 - 2003-12)
- Managed a territory spanning three PA counties and 1,800+ customers, driving gross margin and sales volume performance.
- Directed the training of 22 sales representatives through route rides and performance evaluations.
- Cultivated strong, harmonious relationships with zone managers, owners, and national chain executives.
- Played a key role in launching new product and packaging lines.
Education Marketing Manager - Philadelphia Coca-Cola - Philadelphia, PA
(1998-01 - 2002-12)
- Expanded territory business by over 30% annually across 315 schools, districts, and colleges in Pennsylvania and New Jersey.
- Negotiated multi-year, multi-million-dollar contracts with school districts and built relationships with key decision-makers.
- Coordinated fundraising and scholarship programs to benefit students and districts.
District Sales Manager - Philadelphia Coca-Cola - Philadelphia, PA
(1994-01 - 1998-12)
- Grew territory business by over +30% annually, managing three PA counties with 1,600+ customers.
- Supervised, coached, and trained a team of 22 union and non-union sales employees.
- Directed district-level business review meetings with local and national retailers.
- Trained senior and mid-level management personnel on delegation and performance reviews.
- Cultivated strong relationships with national, district, and regional sales managers.
