Joe

Results-driven Commercial Sales Leader and Account Manager bringing 10 years of regulated distribution experience across Massachusetts alongside 16 years of hands-on hospitality and retail engagement. Proven track record in B2B field sales, territory route management, retail buyer prospecting, and high-impact consumer activations. Skilled in translating deep product knowledge into sales velocity, conducting retail staff education, managing ERP/CRM data pipelines, and launching brands from the ground up.

Eager to apply a decade of regulated commercial territory growth, brand advocacy, and field execution to drive sales momentum across dispensary networks.

Business Development & Brand Manager - Homegrown Distribution - Bellingham, MA

(2019-01 - 2024-01)

Specialized commercial wholesaler managing statewide, regulated distribution across Massachusetts and Rhode Island ($16M annual sales).

• Secured 30+ new brand partnerships generating $11.2 million in annual sales through direct B2B outreach
• Led the strategic market expansion into a brand-new state territory (Rhode Island), building the entire retail account base from the ground up through active field prospecting.
• Implemented state-wide go-to-market launch strategies for incoming brand portfolios, managing catalog setup, product mix optimization, distributor sales meetings, and trade crew drives.
• Directed premier regional trade events and consumer activations hosting up to 10,000+ attendees, overseeing multi-table showcases, brand messaging, and product samplings.
• Authored 70+ commercial sales newsletters annually, managed brand social channels, and produced product photography to drive portfolio awareness across retail buyers.
• Spearheaded internal and partner staff education initiatives, leading preparation groups to a 90% pass rate in advanced industry certifications.
• Utilized Encompass ERP, VIP (iDig), and activity tracking software to monitor Depletions/RAD, manage pricing structures for 2,200+ SKUs, log account touchpoints, and track regional sales velocity.

Area Manager - Homegrown Distribution - Bellingham, MA

(2017-01 - 2019-01)

• Serviced and expanded a high-density territory of 160 active wholesale accounts spanning Metrowest, Central, and Western Massachusetts (Natick to Great Barrington).
• Conducted daily in-person retail visits, cold calls, and account work-withs to drive brand visibility, secure premium shelf space, and build account loyalty.
• Partnered with warehouse and delivery logistics teams to optimize order fulfillment, manage route schedules, and resolve customer inquiries efficiently.

Craft Development Representative - Massachusetts Beverage Alliance - Boston / Central MA

(2015-01 - 2017-01)

Premier statewide distributor managing brand strategy and commercial wholesale accounts.

• Actively prospected and secured daily orders from over 200 retail accounts across the regional territory in close coordination with distribution sales teams.
• Organized and executed 10–20 targeted monthly field activations, including retail product samplings, brand launches, and educational feature nights.
• Completed rigorous sensory evaluation, style guidelines, and product system mechanics training to earn full Certified Cicerone accreditation.

Hospitality Lead, Server & Staff Trainer - Regional Hospitality Concepts - Central MA

(2007-01 - 2015-01)

• Managed front-of-house guest experiences, inventory tracking, POS operations, and cash reconciliation across high-volume restaurant and beverage concepts.
• Earned Top Sales Producer recognition at Brew City Grill & Brewhouse for 10 out of 12 consecutive months through product knowledge and structured upselling.
• Developed and delivered front-of-house staff training programs on product sensory profiles, service standards, and customer engagement.

Computer Systems Engineering Technology - Quinsigamond Community College