John French

Utilize my artistic, technical, branding and marketing design skills and experience to create solutions with visual hierarchy to stay ahead of competition in brand recognition

Marketing Graphic Designer – Art direction - Centerwell (formerly The Villages Health) - The Villages, FL

(2023-12 - 2026-08)

• Marketing design direction through the creation and implementation of multi-component campaigns
• Development of branded print, electronic, social media, on-line and email marketing and signage
• Responsible for efficiency of production, workflow and brand management as a collaborative team
• Managed design and branding of multiple departments, internal and external event promotion
• Evolve strategy and design of all marketing materials, on-site, Direct, B2B based off metrics data
• Shaped the in-house photography & video (including drone) for products and services visual identity
• Successful setup and management of Salesforce marketing section for retention and prospecting journeys
• Organization of daily production, workflow, brand management, media archiving, and external vendors
• Creative leadership of communication and visual problem solving from concept to final live production

Marketing Manager / Senior Graphic Designer – Art Direction - Mission Inn Resort & Club - Howey-in-the-Hills, FL

(2012-02 - 2023-07)

• Managed design and branding of multiple departmental silos of the resort (Hotel, Golf, Spa, Dining, Marina)
• Strategy and design of all marketing materials, on-site, Direct, B2B, and prospect Google & Facebook ads
• In-house photography & video (including drone and YouTube management) for products and amenities
• Testing and optimizing social media, website development, maintenance and online sales
• Managed Hubspot, Salesforce, Shopify, Open Table to obtain high rank in OTA platforms through CRM
• Golf tournament event organization, sponsor acquisition, and promotions resulting in 80% repeat business
• Increased Lake county's premier resort luxury brand visibility and sales by 24%
• All published media campaigns increased group sales by 18%
• Organization of production/workflow increased efficiency by 12%

Senior Marketing Graphic Designer – Art direction - GTI (Global Travel International) - Maitland, FL

(2004-02 - 2012-01)

• Ensured brand consistency across all platforms for travel services and member retention
• Prioritized projects from art direction to conceptual design within the brand guidelines
• Increased sales through direct mail, welcome kits, email campaigns, magazine ads and more
• Responsible for website development, maintenance and online sales enhancements
• Designed logos, website collateral, print and trade show collateral artwork for 30+ sales associates

Art Director – Graphic Designer - AAA (American Automobile Association) - Headquarters/ Heathrow, FL

(1999-05 - 2003-12)

• Managed team and provided art direction for website design, print, photo and video collaboration
• Lead the design, layout and production campaigns for use by 86 club affiliate offices and partners
• Designed logos, brochures, POP displays, posters, manuals, trade show booths
• Created marketing concepts and graphic materials based on department needs for print and digital media
• Individual organization of daily production workflow, brand management, and coordination with vendors

Bachelor of Fine Arts - Graphic Design - University of Louisville