Marketing Graphic Designer – Art direction - Centerwell (formerly The Villages Health) - The Villages, FL
(2023-12 - 2026-08)
- Marketing design direction through the creation and implementation of multi-component campaigns
- Development of branded print, electronic, social media, on-line and email marketing and signage
- Responsible for efficiency of production, workflow and brand management as a collaborative team
- Managed design and branding of multiple departments, internal and external event promotion
- Evolve strategy and design of all marketing materials, on-site, Direct, B2B based off metrics data
- Shaped the in-house photography & video (including drone) for products and services visual identity
- Successful setup and management of Salesforce marketing section for retention and prospecting journeys
- Organization of daily production, workflow, brand management, media archiving, and external vendors
- Creative leadership of communication and visual problem solving from concept to final live production
Marketing Manager / Senior Graphic Designer – Art Direction - Mission Inn Resort & Club - Howey-in-the-Hills, FL
(2012-02 - 2023-07)
- Managed design and branding of multiple departmental silos of the resort (Hotel, Golf, Spa, Dining, Marina)
- Strategy and design of all marketing materials, on-site, Direct, B2B, and prospect Google & Facebook ads
- In-house photography & video (including drone and YouTube management) for products and amenities
- Testing and optimizing social media, website development, maintenance and online sales
- Managed Hubspot, Salesforce, Shopify, Open Table to obtain high rank in OTA platforms through CRM
- Golf tournament event organization, sponsor acquisition, and promotions resulting in 80% repeat business
- Increased Lake county's premier resort luxury brand visibility and sales by 24%
- All published media campaigns increased group sales by 18%
- Organization of production/workflow increased efficiency by 12%
Senior Marketing Graphic Designer – Art direction - GTI (Global Travel International) - Maitland, FL
(2004-02 - 2012-01)
- Ensured brand consistency across all platforms for travel services and member retention
- Prioritized projects from art direction to conceptual design within the brand guidelines
- Increased sales through direct mail, welcome kits, email campaigns, magazine ads and more
- Responsible for website development, maintenance and online sales enhancements
- Designed logos, website collateral, print and trade show collateral artwork for 30+ sales associates
Art Director – Graphic Designer - AAA (American Automobile Association) - Headquarters/ Heathrow, FL
(1999-05 - 2003-12)
- Managed team and provided art direction for website design, print, photo and video collaboration
- Lead the design, layout and production campaigns for use by 86 club affiliate offices and partners
- Designed logos, brochures, POP displays, posters, manuals, trade show booths
- Created marketing concepts and graphic materials based on department needs for print and digital media
- Individual organization of daily production workflow, brand management, and coordination with vendors
