Chief Executive Officer at Saugatuck Brewing Company (2023-05 – Present)
Directed and led all aspects of the company to meet and exceed financial, operational, and customer satisfaction goals.
- Drive strategic direction and oversee 140+ employees across multi-site brewing, packaging, commercial functions, and three brewpub operations, ensuring operational excellence and profitable growth.
- Partnered with Board to design and execute a 5-year strategic plan focused on profitable growth.
- Manage a diverse beverage portfolio of mainstay, seasonal, and barrel-aged brands, sold in 13 U.S. states and internationally.
- Delivered +30% sales trend improvement in 2024 vs. 2023, more than 2x industry trend.
- Led the fastest-growing Michigan craft beer brands in IRI 2024 & 2025.
- Rebuild portfolio strategy; launched and scaled 5 new brands, now all top 10 performers
- Developed new contract brewing platform to monetize excess production capacity.
- Strengthened distributor alignment, channel execution, and consumer engagement.
- Established brand new collaborations with Michigan DNR and Ferris Coffee to elevate local equity and drive sales.
General Manager & Operating Partner at Double Eagle Distributing (2019-01 – 2023-12)
Oversaw the strategic purchase ($120.0MM), integration, and operations of an existing Beer and N/A beverage distributor.
- Provided leadership and direction to 140 employees while integrating every aspect of the "New Double Eagle" company.
- Created a new "culture" of excellence by changing processes and implementing new standards and expectations.
- Developed companywide strategies and implemented supporting tactics across sales, operations and all departments to reduce cost, drive performance, and achieve the year one EBITDA goal of $9.0 million (+10%).
- Awarded "Ambassador of Excellence" (AOE) as one of the top wholesalers in the country based on means (sales results) and processes (best in class) 2021.
- Redesigned sales compensation and operating model focused on revenue goals that drive accountability and profitability - Increased GP per case equivalent by +17% year one.
- Cultivated strategic case for new brand acquisitions based on consumer demand landscape against current portfolio to ensure relevant brand mix was maintained.
General Manager/Vice President of Sales and Marketing at Treu House of Munch, Inc. (2011-01 – 2019-12)
Led all commercial functions for a leading Anheuser-Busch distributor, driving profitable growth across a multi-category beverage portfolio.
- Held full P&L responsibility for a $60M business, leading a 30-person sales, marketing, and category management team to drive share and revenue growth
- Member of Board of Directors, contributing to long-term strategy and business planning
- Secured key supplier partnerships, including Yuengling, generating $1.5M+ incremental revenue in year one
- Redesigned route-to-market strategy, improving sales effectiveness and delivering ~10% YoY growth
- Directed commercial strategy across 1,200 accounts / 4M+ case volume, optimizing pricing, promotion, and portfolio mix to expand market share
Senior Marketing Director at Anheuser-Busch, Inc. (ABI) (2007-01 – 2011-12)
Directed all local marketing and media activity for the ABI brand portfolio in the Southeast region.
- Directed a 19-person media and marketing team in the nine-state region to develop and execute comprehensive marketing strategies and communicated direction to internal personnel and key contacts at 140 wholesale operations.
- Developed targeted integrated plans within the geographical area utilizing a $30 million media and marketing budget to address local marketing needs which included out-of-home, radio, internet, print, local events, and retail promotions.
- Managed business and relationships with 19 professional sports teams within the NFL, NBA, NHL, and MLB
Director, Geographic Marketing at Anheuser-Busch, Inc. (ABI) (2005-01 – 2007-12)
Relocated to headquarters to direct local marketing programs and implement brand tactics nationwide.
- Partnered with VP to develop and deploy national marketing strategy across a 65-person field organization and $64M budget, ensuring consistent execution at the local level
- Led all marketing and media strategy for Puerto Rico and the Caribbean ($3M budget), driving integrated campaigns through agency and partner management
- Directed large-scale, multi-market activations supporting Super Bowl, Final Four, Spring Break, and major league All-Star events, delivering high-impact brand visibility
Senior Manager, Geographic Marketing at Anheuser-Busch, Inc. (ABI) (2004-01 – 2005-12)
Created & executed marketing programs, special events, and contracts with sports teams, and promoters.
- Directed brand activation across 150 wholesalers, aligning field sales and distributors to execute national and regional marketing initiatives
- Negotiated and executed major sponsorships, team partnerships, and large-scale events to strengthen market presence across IL, WI, MI, and IN
- Managed $7M+ budget, activating high-profile partnerships including Chicago Cubs, PGA Western Open, and major motor sports/music venues
Manager, Geographic Marketing at Anheuser-Busch, Inc. (ABI) (2001-01 – 2004-12)
Created & executed marketing programs, special events, and contracts with sports teams, and promoters.
- Directed brand activation across 150 wholesalers, aligning field sales and distributors to execute national and regional marketing initiatives
- Negotiated and executed major sponsorships, team partnerships, and large-scale events to strengthen market presence across IL, WI, MI, and IN
- Managed $7M+ budget, activating high-profile partnerships including Chicago Cubs, PGA Western Open, and major motor sports/music venues
Senior Pricing Analyst at Anheuser-Busch, Inc. (ABI) (1999-01 – 2001-12)
Led regional pricing strategy and financial analysis to drive revenue and margin performance.
- Developed and executed annual revenue and pricing strategies, including price increases and promotional planning
- Delivered margin and profitability analysis to Region VP, ensuring alignment across supplier, distributor, and retail tiers
- Supported decision-making on new product introductions and pricing actions across multi-state region
Market Manager at Anheuser-Busch, Inc. (ABI) (1996-01 – 1999-12)
Led sales, distribution, and market execution across large-scale wholesaler networks.
- Managed relationships with 12 wholesalers across two markets representing 20M+ annual case volume and ~8,000 accounts
- Drove execution of pricing, distribution, and sales strategies to grow share and optimize market performance
- Conducted market audits, coached wholesaler teams, and ensured compliance with supplier agreements
Market Manager at Anheuser-Busch, Inc. (ABI) (1994-01 – 1996-12)
Led sales, distribution, and market execution across large-scale wholesaler networks.
- Managed relationships with 12 wholesalers across two markets representing 20M+ annual case volume and ~8,000 accounts
- Drove execution of pricing, distribution, and sales strategies to grow share and optimize market performance
- Conducted market audits, coached wholesaler teams, and ensured compliance with supplier agreements
Sales Representative at Anheuser-Busch, Inc. (ABI) (1993-01 – 1994-12)
Executed frontline sales and account development across key urban markets.
- Built and expanded retail relationships, driving distribution gains, promotional execution, and portfolio growth
- Led high-impact on-premise promotions in Hoboken and greater NYC metro, increasing visibility and sales velocity
Sales Representative at Anheuser-Busch, Inc. (ABI) (1988-01 – 1993-12)
Executed frontline sales and account development across key urban markets.
- Built and expanded retail relationships, driving distribution gains, promotional execution, and portfolio growth
- Led high-impact on-premise promotions in Hoboken and greater NYC metro, increasing visibility and sales velocity
