JLR Brand Manager - Sonic Automotive - Remote
(2024-08)
Fortune 500 Tier 3 Dealership Group (NYSE: SAH). Managed 11 dealerships in multiple affluent markets across the country.
- Developed and executed brand marketing strategies focused on market share growth, fixed ops absorption, and overall dealership performance
- Acted as the primary liaison between marketing, store leadership, and OEM partners to align on brand needs
- Managed OEM relationships, including tier three marketing plans, budgets, compliance, co-op, and ad credits
- Analyzed OEM and store-level performance data to inform strategy, optimize campaigns, and guide decision-making
- Supported execution through collaboration and management of marketing managers while juggling travel for store visits, photo shoots, and brand meetings
- Assisted with tracking KPI's, close rate, staff management, and coordinating operational needs for Brand Vice President
- Started influencer focus for all brands with collaborations on various social channels
- Started partnership and event focus for premium luxury brand alignment
- Curated and executed a $100K+ Aspen Food & Wine VIP activation, hosting exclusive clients at the "Sonic Range Rover House" with Michelin-starred chefs and immersive SV vehicle experiences
Partner/Marketing Director - Kosign Media - Miami, FL
(2024-08)
Passion project/side hustle. Main client is Evolv PPF.
- Recently assisted with Gumball 3000 Partnership and working with Hoonigan and other impactful partnerships in the automotive space
Partnerships, Sponsorships, Events Manager - Tint World - Boca Raton, FL
(2022-01 - 2024-08)
Automotive Aftermarket Franchise HQ.
- Assisted in development of 70+ new franchise locations
- Oversee monthly content calendars for social media
- Oversee internal teams to create all necessary marketing assets
- Work with internal teams for website enhancements
- Manage influencers and oversee content creation
- Manage team of content creators and videographers
- Managed influencers from 10K followers to 900K
- Strategize website functions like chat bots and POS
- Execute account based marketing for Franchise Development
- Strategize Events, Sponsorships, and Partnerships
- Logistics Management
- Managed budgets over $100K
- Developed Strategic Partnerships to drive sales
- Example: MPH Club Sponsorship resulting in $100K annually for local franchise locations
- Motorsport sponsorships
- Assisted with large partnership with XPEL
- Lead the partnership/vendor relationship with Racing Optics
- Resulting in increased revenue for our franchise system
- Managed OEM Partnerships for aftermarket services at Tier 3/Tier 1 levels
- On boarded and negotiated contracts with vendors
- Manage B2B relationships
- Manage Sales Network of franchise retail locations with marketing/promotions
- Manage Co-op budgets of $500,000+
Marketing & E-commerce Specialist - Peak Activity - Boynton Beach, FL
(2020-01 - 2022-01)
Marketing Solutions Company.
- Create and execute client's monthly content calendars for social media/email campaigns
- Worked in Klaviyo to maximize SMS, Email, and Website performance
- Executive marketing strategy from events to drive the greatest digital results possible
- Work with internal teams to create all necessary marketing assets
- Work with internal teams for PPC and other lead generation tools
- Managed clients with over 450k Instagram followers
- Managed contracts for Marketing Influencers
- Social Management for K&N Filters & K&N Powersports
Account Executive - DOM360 - Boca Raton, FL
(2018-09 - 2020-01)
Marketing & Advertising Agency. Helped automotive brands gain more leads and market share with Video Production, Custom Creatives, Dealership Consulting, Search Engine Marketing, Data Analysis, Social Media, Website Development, and more.
- Started as Account Coordinator and promoted after 1 year
- Managed budgets for Tier 3 automotive clients and made decisions based on marketing best practices
- Managed GM relationships with over 20 dealerships across the country and provided monthly marketing recap meetings
- Managed brands: Jaguar Land Rover, Porsche, Lamborghini, Lexus, BMW, Toyota, Genesis, Alfa Romeo, and Maserati
Inside Sales - Runner EDQ (Enterprise Data Quality) - Boca Raton, FL
(2017-03 - 2018-09)
Enterprise Software Integrations for Large Corporations & Higher-Ed.
- Growth of 18% - 64 new logos
- Implemented new strategies to increase monthly website visitors from 150 to 1.5k
- Managed up to four marketing & sales interns to ensure email campaigns, direct mail, website changes, blogs, and webinar follow-up were completed on time with accuracy
- Contact prospects and execute presentations via Go-To-Meeting & Face-Face (Trade Show)
- Average about 100 cold calls per day
Marketing College Internship - Franklin Foods - Delray Beach, FL; Casa Grande, AZ; Enosburg Falls, VT
(2015-06 - 2017-09)
Award Winning Cheese Manufacturing.
- Internship learning sales strategies, labeling, packaging, production, ordering, delivery and marketing tactics of the dairy business
- Learned B2B and B2C marketing strategies – set up multiple events
- Offered part time internship extension during school year
- Accompanied CEO to Arizona headquarters and met the VP of Marketing
