Jonathan Sanders

E-commerce marketplace professional with over 9 years of experience managing and optimizing digital commerce channels like Amazon, Walmart, and Target+. Expert in catalog management, bulk uploads, and driving sales growth through keyword optimization and performance reporting. Key executive strengths include cross-functional leadership, P&L ownership, and strategic product commercialization.

Dedicated to improving product discoverability and profitability through meticulous listing optimization and end-to-end lifecycle management.

eCommerce Channel Brand Manager - McKesson

(2025-06 - 2026-03)

Served as the strategic operational lead for marketplace growth, managing product listings and P&L health across major B2C platforms. Directed cross-functional pods to align digital merchandising with promotional calendars and revenue targets. Led marketplace expansion and listing optimization to convert high-volume traffic into predictable margin gains.

• Scaled private-label revenue by 106% YoY to $74M, optimizing marketplace content and brand strategy.
• Orchestrated GTM strategy for 24 net-new SKU launches, securing $53K in first-year revenue.
• Managed listing health for portfolios representing 60% of business to protect profit margins.
• Established operational playbooks to resolve catalog errors, compliance flags, and suppressions.
• Identified whitespace for secondary hero SKUs driving a 391% increase ($233k) through detail page optimizations.

Senior Associate Channel Manager - McKesson

(2022-06 - 2025-06)

Executed ongoing marketplace updates and managed catalog health for a complex healthcare portfolio. Supported tentpole promotions and resolved policy issues to improve listing health. Served as the subject expert for the digital shelf, listing health, and marketplace compliance across Amazon, Walmart, Target, eBay, Kroger, and BigCommerce web store.

• Redeveloped subscription model to grow lifetime customer value, increasing subscription rates by 24% PoP.
• Led merchandising mapping and operations for net new Target and Kroger marketplace expansion as project lead.
• Coordinated high-traffic promos (Black Friday, Cyber Monday), capturing 32% average lift in event-driven revenue.
• Created team playbooks and tracking tools, designed to surface anomalies in content gaps and sales trends.

eCommerce Catalog Specialist - C&F Home

(2020-06 - 2022-06)

High-volume eCommerce merchandising role owning bulk uploads, catalog standards, and product content management. Managed the marketplace digital shelves for home, decor, and giftable brands, ensuring organic traffic and competitiveness.

• Led recurring catalog and listing quality audits across Amazon Seller Central, Target+, Faire, and Wayfair.
• Catalog and taxonomy management through bulk uploads for 1,400+ net new items annually.
• Drafted marketplace-compliant descriptions, attributes, and backend search terms, leveraging A/B discoveries.
• Audited and preserved 100% brand voice alignment and catalog data compliance across all digital marketplaces.

Manager Marketing and Operations - Laser Tag Source

(2017-03 - 2020-06)

Steered full-funnel marketing strategies and daily operations for B2B and B2C segments, orchestrating a comprehensive WordPress e-commerce storefront overhaul to support a rapidly scaling B2B segment. Developed omnichannel customer engagement via targeted social and automated email campaigns. Scripted distinct public campaigns designed to communicate technical logistics, product infographics, and user guides to large business and consumer customers.

• Monitored fulfillment operations, securing an overall 98.8% confirmed fulfillment rate for West Coast customers.
• Developed and published social content campaigns in Canva/Photoshop for Instagram, Facebook, and Pinterest.
• Updated and maintained WordPress storefront as the product catalog scaled, improving navigation and architecture.
• Deployed segmented Mailchimp email funnels with distinct customer segments, yielding a 12% lift in email CTR.

eCommerce Manager - DesignSkinz

(2016-08 - 2017-07)

Administered daily digital storefront operations, product lifecycle marketing, and visual asset deployment across Shopify, Etsy, and Amazon. Responsible for production inventory tracking, order fulfillment workflows, and customer service escalations.

• Oversaw product data and cross-channel content updates across Shopify, Etsy, Wish, and Amazon.
• Analyzed platform data to identify consumer trends, executing adjustments to dynamic pricing floors and listings.
• Supervised distribution outlets, tracking raw production material inventory to meet demands and prevent stockouts.
• Addressed customer pain points through email and chat, de-escalating issues to maintain brand satisfaction.

Bachelor of Science - Digital Marketing - Liberty University (2017-05)

Bachelor of Science - Entrepreneurship - Liberty University (2017-05)

Associate of Science - Business Administration - Danville Community College (2013-05)