Jordan Wells
Marketing Analytics and Consulting
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Experience
Marketing and Communications Student Worker at Texas A&M University — College of Architecture (2025-04 – Present)
Own weekly performance reporting across web, social, and email channels, delivering insights to inform editorial planning and content prioritization
- Own weekly performance reporting across web, social, and email, delivering insights to inform editorial planning & content prioritization
- Increased article views by 76.1% YoY through headline testing, SEO refinement, and distribution optimization
- Produce and publish digital content (news stories, press releases, newsletters, social posts) reaching 25,000+ monthly readers
Marketing Growth Intern at Wild Pita (2026-01 – Present)
Execute full-funnel acquisition campaigns across multiple digital and physical channels
- Execute full-funnel acquisition campaigns across Instagram, TikTok, email, and in-store promotions, driving 18% lift in walk-ins and 15% growth in new customers
- Manage weekly performance dashboard (reach, engagement, redemptions, sales trends) used by leadership to evaluate ROI and plan promotions
- Launched a micro-influencer partnership program that generated 12,000+ impressions in the first month
Marketing Intern at WhistleStop Acres (2025-06 – 2025-08)
Supported SEO, blog content, and social strategy contributing to significant online engagement growth
- Supported SEO, blog content, and social strategy contributing to ~35% YoY growth in online engagement
- Promoted seasonal events through targeted email and social outreach, helping increase attendance ~30% YoY
- Built dashboards to track traffic, conversions, and campaign performance; insights informed pricing and promotional decisions
- Developed a refreshed content calendar that improved average post reach 42%
Disney College Program at Walt Disney Company (2024-06 – 2024-08)
Delivered high-volume guest service in a fast-paced, brand-critical environment
- Delivered high-volume guest service in a fast-paced, brand-critical environment while maintaining safety and quality standards
- Collaborated cross-functionally during peak demand to ensure speed, accuracy, and positive guest experience
Education
Bachelor of Business Administration in Marketing – Texas A&M University (2027-05)
