Jose Reyes

Dynamic sales leader with 20 years of B2B experience driving revenue growth and market expansion. Expert in strategic sales planning, territory management, and optimizing CRM systems to enhance team performance and customer relationships. Proven ability to mentor sales teams, analyze data for trend insights, and secure significant business results in competitive markets.

Vice President of Strategic Partnerships at Surety Health Inc. (2024-03 – Present)

Advised employers on new federal guidance and ICHRA to optimize payroll-tax outcomes, reducing liabilities by up to 7.65% and lowering employee health insurance costs, while applying consultative sales techniques and strategic planning to support B2B sales efforts, contract negotiation, strategic thinking, and complex problem-solving. Developed and implemented a comprehensive digital marketing automation and CRM strategy using Salesforce, generating an efficient inbound sales funnel that produced 800/month + qualified B2B leads and increased lead-to-client conversion by 35%, aligning with overall sales forecasting and revenue objectives. Cultivated and negotiated strategic partnerships with 12 local non-profit organizations and corporate sponsors, including establishing a multi-year official health partner agreement with Florida Atlantic University that secured six-figure sponsorships, thereby reinforcing effective account planning and strategic relationship management.

Regional Sales Director South at Conviva Care Centers (2020-09 – 2024-03)

Coordinated over 100 community health events and forged strategic alliances with senior centers and local businesses, contributing more than $7M in incremental revenue through effective territory management and the development of targeted sales strategies. Achieved 150%+ quarterly sales performance by launching targeted outreach and digital campaigns that generated 5,000+ qualified leads and increased patient enrollment by 40%, leveraging sales data analysis to identify trends and optimize performance. Instituted referral programs and bring-a-friend events that boosted new patient acquisitions by over 30%, demonstrating proactive customer relationship management and effective follow-up initiatives.

Presented

Conviva's integrated care model to prospects while collaborating with product management and internal teams to refine messaging, ensuring sales efforts met client needs and competitive market dynamics.

District Sales Manager at Hair Visions International (2008-05 – 2020-09)

Consistently outperformed sales targets by 120% by designing data-driven go-to-market strategies and generating a 30% revenue uplift, reflecting a strong track record in sales performance. Developed comprehensive training curricula and delivered 40+ workshops on product knowledge, omnichannel marketing, and client service, enabling retailers to grow sales by 25% and reinforcing effective sales techniques.

Office General Manager, Mortgage Broker at Bluewater Coastal Properties (2000-05 – 2008-04)

• Closed $20M+ in annual commercial and residential real-estate transactions by orchestrating integrated marketing campaigns, leveraging MLS analytics, and negotiating favorable terms to meet aggressive sales targets.
• Performed comprehensive market and investment analyses using MLS data and comparative reports, achieving a 95% listing-to-sale conversion rate through detailed cost-benefit evaluations of potential opportunities.
• Managed daily operations and implemented workflow automation (CRM, document management) for a 15-agent team, boosting productivity by 20% and aligning client engagement with systematic follow-ups.
• Deployed and optimized CRM systems to automate client follow-ups, increasing engagement and repeat business by 25% while supporting continuous sales pipeline management.
• Generated and underwrote mortgages with an improved closing ratio of 125%, reflecting a consistent commitment to achieving sales performance targets.

Chief Executive Officer at Marcelin Appliances and Electronics (1990-06 – 2000-05)

• Led inventory management and market expansion efforts, optimizing supply chain operations and expanding market presence to support overall sales and gross profit targets.
• Managed inventory levels across the United States, Venezuela, Colombia, and Mexico, streamlining operations and underscoring a commitment to operational efficiency in complex markets.
• Developed innovative market strategies and established competitive vendor relationships, facilitating significant cost reductions and enhanced operational efficiency to drive revenue growth.
• Collaborated with the Directors department to position Marcelin as a leading electronics provider in South America, effectively managing specialized accounts and ensuring alignment with sales objectives.
• Enhanced product offerings and strengthened vendor relationships, contributing to market competitiveness and sustained sales performance.
• Increased container shipments from 20 to 120 per year through strategic planning and negotiation, supporting expansion into new markets and improved profitability.
• Achieved a remarkable increase in annual sales from $2 million to over $20 million, underscoring strong sales leadership and market-driven decision-making.

Head of Construction Control Division DF at Municipality of Sucre (1985-06 – 1990-05)

• Managed a $100M+ public infrastructure portfolio and supervised 150+ engineers, consistently delivering projects on time and within budget, while maintaining high standards of quality and compliance.
• Cultivated partnerships with government agencies, contractors, and community leaders by establishing robust communication channels, which supported stakeholder needs and project success.
• Instituted quality assurance and safety programs that reduced on-site accidents by 15% and improved project efficiency, demonstrating proactive issue resolution skills.
• Executed regular compliance audits and technical inspections, effectively identifying potential challenges and mitigating delays in project execution.

Master of Science (M.S.) in Business Administration – Institute of Advanced Studies in Administration (IESA) (1985-06 – 1989)

Bachelor of Science (B.S.) in Civil Engineering Technology – Polytechnic University Institute of the National Armed Forces (IUPFAN) (1981-06 – 1985)