Joseph "Joe" Hans

Exceptionally innovative marketing/communications leader with more than 15 years' success contributing to marketing campaigns and revenue growth; skilled in a variety of approaches including digital, brand, and partnership marketing. Possess expertise in customer acquisition via successful marketing campaigns for a range of companies, organizations, and industries. Solid record developing, training, leading, and fostering dedicated teams focused on quality, collaboration, client satisfaction, and cost containment.

Marketing Creative Project Manager - HCSC - Remote (2025-07 - 2026-02)

Guided Medicare Supplement marketing material rebranding for health insurance and healthcare business.

• Managed project workflow for over 200 pieces of collateral.

• Go-between with compliance and creative vendors.

• Filed compliance updates with state DOIs.

Marketing Project Manager - Elevance Health - Remote (2024-05 - 2024-12)

Shepherded B2C Medicare website updates for large health insurer and healthcare company.

• Managed creative workflow for 50 webpages with Adobe Workfront.

• Collaborated cross-functionally through Jira to increase project efficiency by 25%.

• Filed updates for compliance with state DOIs and CMS.

Marketing Program Manager - PharMerica Corporation - Louisville, KY (2020-03 - 2023-11)

Supported marketing and sales of pharmacy services for large long-term care pharmacy.

• Used Adobe Creative Suite daily to produce and edit digital and print marketing collateral, ads, videos, and other materials.

• Sent B2B email content marketing campaigns through HubSpot CRM.

• Proofed, edited, and published website content and monitored SEO with WordPress.

• Executed strategic customer immunization clinic program, in partnership with Walgreens.

Created opportunities in strategic markets promoting B2C Medicare Advantage health plans in partnership with local medical providers.

• Planned and executed co-branded OOH, print, and direct mail media campaigns.

• Utilized Adobe Workfront to manage creative asset workflow for collateral.

• Implemented all marketing plans on time and within budgets allotted.

Digital Marketing Strategist - Limestone Bank - Louisville, KY (2016-11 - 2018-06)

Built and expanded digital footprint for Kentucky community bank.

• Implemented Social Assurance, marketing workflow/compliance-management tool, cutting campaign deployment time by 35%.

• Developed digital advertising efforts through SEO/SEM, social, and display.

• Created and edited marketing materials and ads using Adobe Creative Suite.

• Claimed and refreshed Facebook, LinkedIn, GFB, and Bing Business pages in first 60 days.

Digital guide between business and technology teams for agent-facing web product in Humana Digital Center of Excellence (DCoE).

• Responsible for digital delivery of MarketPoint, Humana agent platform.

• Utilized Scrum and Agile methodologies to facilitate iterative growth and progress.

• Launched MarketPoint agent webinar series, using Citrix's GoToWebinar API, increasing customer interaction and agent satisfaction.

Senior Product Manager - QuinStreet - Louisville, KY (2013-05 - 2016-06)

Managed website projects for B2B marketing unit of mid-sized web publisher and marketer.

• Developed and maintained relationships with external providers, through monthly revenue-sharing and data performance achievements.

• Launched partner programs resulting in $500k revenue growth/30k leads in first 6 months.

• Performed ABM lead generation for clients, including Fortune 500 companies.

Bachelor of Science - Organizational Leadership & Learning - University of Louisville (2019)